Lithuania might not be the first guess for anyone thinking of a fashion hub, but it is exactly where you can find one promising talent in contemporary fashion today. Her name: Egle Ziemyte. The former model-turned-stylist-turned fashion editor started her womenswear label D.efect in 2009. Its roots were in outerwear (oversized silhouettes were a signature), but the brand has since grown into a fully fledged fashion label that is sold in 15 countries, including Japan and Denmark.
Ziemyte’s fashion background gives an inkling of the kind of approach she takes to creating the modern woman’s wardrobe. Void of excessive details, everyday staples such as blouses, wide-legged pants, bomber jackets and gaucho pants are given a fresh touch with loose tailoring, clean lines and subtle details.
For Spring/Summer ’16, Ziemyte taps on the fluid lines and watercolour-like digital prints of Berlin-based Taiwanese artist Jennis Li Cheng Tien as the inspiration for the collection’s prints and colour palette. The results are abstract prints on silk and cotton-blend pieces, in vibrant hues of flamingo pink, peach and cerulean blue.
Even the details have an arty touch. Embroidered smocking details appear on bias-cut tops and shift dresses, while tiered ruffles adorn cotton-blend tights and tank tops, along with misplaced buttons. $289-$579
An adapted version of this appeared in Robs Report in Female‘s April 2016 issue.