Not all of us understand the game of soccer, but we sure can appreciate cool soccer merch. And with the line between football and fashion becoming increasingly blurred over the years (think Beckham’s modelling career, Koche’s Paris Saint-Germain spliced jerseys and Versace’s new football-inspired scarves), you don’t really have to be a fan of the sport to wear the merc.
One such collection is a collaboration between Yoox and football style magazine Sepp ahead of the World Cup kicking off on June 14 in Russia. This year marks the third time the two companies are joining forces for a tie-up. Fourteen cult fashion labels were chosen for the job with the task of designing a unisex kit of T-shirts and sweatshirts that embody their respective nationalities – dubbed the Soccer Couture collection.
Among them are established names such as Vivienne Westwood for Team England, Y-Project for Team Belgium, and Kolor for Team Japan. The streetwear-inflicted designs, launching this month, exclusively on the site will also donate proceeds from the sale to Stars for Children – the children’s charity set up by Russian footballer Alexander Kerzhakov. Now that’s a good goal.