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4 Young Homegrown Labels Doing Casual Chic Right

From quirky, unique designs, to strong commitments to sustainability, we’ve rounded up four local labels that deserve a shout out for their easy-to-wear designs.

The effects of Covid-19 has cut deep for almost everyone, but even with the reopening of many businesses in Phase Two, there’s a high chance that it would still take a while for retail to recover.  But if you’ve been keen to leave the house and take this opportunity to get dressed up again, why not give your usual fast fashion brand a miss and take a chance on one of these local brands instead? From quirky, unique designs, to strong commitments to sustainability, we’ve rounded up four local labels that deserve a shout out. Here are the brands that you definitely won’t regret adding to cart.

This article is adapted from an article that first appeared in Cleo.

Dear Samfu
This isn’t just your grandmother’s old clothes, it is your grandmother’s clothes. Inspired by the classic samfu (a matching breezy shirt and trouser set) that her grandmother would always wear, founder Trixie Chua felt compelled to come up with an ethical label that reflected the timeless style and sustainability of the older generation.   Like its name suggests, the label exclusively makes matching top and bottom sets that can be purchased as a set or individually for you to mix and match. And as part of their bid to be as eco-conscious as they can, Dear Samfu’s products are made from remnant fabrics left behind in the supply chain by larger brands to avoid the production of new material. Wray Crafted
Inspired by the joy and magic of exploration, Wray Crafted is a slow fashion label that aims to design classic and easy-to-wear pieces that can be taken on a lifetime of adventures. Think breezy blouses and dresses with traditional mirror work embroidery and hand-tied tassels that would be perfect for vacations (when we can finally travel again) or Sunday brunches.   The label also goes out of their way to work hand-in-hand with skilled artisans and local communities and all their pieces are crafted in limited batches alongside artisan communities. As a celebration of the rich culture and heritage of India, their first collection features the work of artisans from Rajasthan. Minor Miracles
Talk about clothing that will put a smile on your face. Minor Miracles is a fun, colourful label that came about after founder Dawn Bey created an exclusive print for her bridesmaids. She soon started receiving encouraging requests about her prints and decided to combine her love for pattern making with her core discipline of fashion design. And just like that, Minor Miracles was born.   Aided by a locally staffed team of fashion graduates and creatives, the labels feature clothing and accessories in vibrant one-of-a-kind prints that are anything but cookie-cutter. Think pinafore dresses with bubble hems and printed sportswear that’s bound to make you a standout at the yoga studio. We especially love the colourful face masks they’ve recently created and we’re not the only ones as they seem to sell out almost immediately with each release. The Form
Ever stare into your closet and think “I have nothing to wear?”. Well, The Form was created as a response to that.   With the idea of the 80-20 rule in mind (where it is believed that the average person only wears 20 per cent of their wardrobe on a regular basis), The Form wants to approach fashion with intentionality, creating high-quality pieces that will last for years, ensuring their pieces will fall in the 20 per cent of pieces that you can reach for again and again.   If you’re in the market for classic pieces with a twist, look no further than this minimalist brand. One of their highlights is the silk satin slip skirt, a classic piece that’s bound to look great dressed up or down.