Today, more than ever we are turning to online retailers for our shopping needs in place of physical stores as a part of the new normal we live in. In a move toward shaping a sustainable fashion ecosystem in Asia, Zalora, the leading fashion e-commerce player in Southeast Asia has teamed up with Vestiaire Collective, one of the world’s largest community-driven platforms for authentic pre-owned fashion.
Zalora’s Hong Kong customers can access over 5,000 of Vestiaire Collective’s authenticated pre-loved items across womens’ and mens’ categories on Zalora’s website and app as part of the e-tailer’s partnership with Vestiaire Collective.
The move aims to promote circular fashion (clothing designed, sourced, and produced with the intention to be used and circulated responsibly for as long as possible in their most valuable form) while intending to inspire consumers to be more conscious of their consumption habits and as a result, extending the lifespan of fashion products.
For all you fashion-conscious shoppers out there, just remember that all Vestiaire products listed on Zalora undergo two rounds of checks to ensure authenticity and quality. All orders are fulfilled by Zalora’s own delivery network.
“Sustainability is one of the founding pillars of our business and we’re thrilled to open the doors of pre-loved fashion to more users in new markets, allowing more people to embrace circularity in their daily lives,” said Vestiaire’s APAC chief regional officer Pierre Everling. The same sentiment is echoed by Zalora CEO Gunjan Soni who says, “companies now need to work together to evolve from just reducing the impact to making a positive impact. Our partnership with Vestiaire Collective effectively expands our pre-loved category, offering more choices to our Zalora shoppers and giving them a chance to partake in joining the circular fashion movement”.
This article first appeared on Harper’s Bazaar Singapore.