Of late we’ve been seeing more and more images on the ‘gram that remind us of characters like Strawberry Shortcake or scenes from an Enid Blyton story book. Think pastel colours, a fairytale-esque illustrations and paintings, and a sense of childlike nostalgia thrown into the mix.
The trend doesn’t quite have a name, but our two cents is that it emerged from the cottagecore movement − an aesthetic centred around idyllic, countryside living. Cottagecore has been around for some time, but blew up during the pandemic with vast populations isolated at home and desiring ‘simpler living’ with a touch of whimsy.
While this new aesthetic isn’t quite as rural-focused, it still offers an escape to a new world. Looking to get on board? We’ve rounded up some buys that will fit right into this design wonderland.