• Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • Female TV
  • #WHATTHEFEMALE
  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • FemaleTV
  • #Whatthefemale
  • About Us
  • Contact Us
Subscribe Now!
  • Also available at:
Privacy Menu 1
  • About Us
  • Advertise with Us
  • Contact
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Magazine

Copyright © 2021 Singapore Press Holdings Ltd. Co. Regn. No. 198402868E. All rights reserved

  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • Female TV
  • #WHATTHEFEMALE

Beauty

Why Your Tresses Will Love The World’s First Cold-Processed Haircare Brand

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Beauty

Why Your Tresses Will Love The World’s First Cold-Processed Haircare Brand

Started from the bottom and now we’ve got hair commercial-worthy tresses.

by Chia Ying Na  /   November 5, 2019

If there’s one thing that popped into our minds when we first discovered this haircare brand, it’s this catchy line from a Drake song which goes a little like this: started from the bottom, now we’re here. While that might sound completely irrelevant to a haircare brand that’s reportedly the world’s first cold-processed one, hear us out.

This one-year-old American haircare brand – Act+Acre – specifically focuses on literally going back to the roots of bad hair – the scalp. And that’s because its founder Helen Reavey believes that an unhealthy or irritated scalp is the bottom of the problem when our hair loses its shine, volume and bounce. In turn, tackling the root of the problem – that’s damaged hair – will result in a head full of healthy and luscious locks.

While Reavey found that most traditional shampoos on the market at that time contained harsh chemicals that stripped the scalp off its natural oils, she decided to fill the gap with her brainchild. How? By making it one that’s clean and free of common irritants of sensitive scalp like silicone, sulphate, paraben and gluten.

With extracts harvested via Reavey’s patented cold-processed technique, the goodies from Act+Acre’s products retain 97 per cent more active ingredients than traditional haircare that are extracted from high temperatures. This heat-free process is not only better for long-term hair and scalp health, but it’s more environmentally sustainable. If you’re an eco warrior, you’ll probably be glad to know that the products require 90 per cent less energy to produce than traditional methods, and it’s cruelty-free and certified vegan. The cherry on top? Act+Acre’s bottles are made from PETG1, the most recyclable form of plastic.

Swipe the gallery above to discover this three-step scalp-care goodness that’s now out online and on the shelves of Sephora’s ION outlet.

Related Articles

The Ultimate Beauty Travel Packing List To Tackle The Travel Season

Watch Video: Fresh-Faced Beauty Fiona Fussi Goes Kawaii E-girl Style

Take Notes, These Are The Best Beauty Buys Of November 2019

https://www.femalemag.com.sg/gallery/beauty/act-and-acre-hair-scalp-care-cold-processed-sephora/
Why Your Tresses Will Love The World's First Cold-Processed Haircare Brand
Cold Processed Scalp Detox, $62
image

Basically the equivalent of a face scrub, but for your scalp. This weekly scalp detox does everything a facial exfoliator does – remove buildup and detoxifies – on the scalp. Section your scalp and apply three to five drops onto each section of the scalp. Then, let it sit for 15 to 20 minutes before rinsing it off.

Cold Processed Hair Cleanse, $41
image

And similar to how you double cleanse your face, double cleanse your hair with this shampoo right after the detox. Now that the detox has removed dead skin cells and pollution, this cleanser will eradicate excess oil and cleanse the hair and scalp while still retaining its natural moisture.

Cold Processed Hair Conditioner, $41
image

To top it off, treat your tresses to some nourishing TLC with this conditioner on its mid-lengths and tips. Rich in nourishing natural oils like ylang-ylang, moringa and amaranth, this conditioner hydrates and strengthens the hair. A tip from Reavey: try applying less conditioner but leaving it on for a longer period of time. Why? Because overloading on conditioner can be too much for the hair and lead to more tangles and knots instead.

  • TAGS:
  • act and acre
  • beauty
  • conditioner
  • hair
  • haircare
  • scalp care
  • shampoo
SHARE THIS ON

Trending

Beauty

We Jumped On A 'Face Time' With Actor And Skincare Entrepreneur Lawrence Wong

Beauty

Dial Up The Fun The Next Time You Get A DIY Hair Mask Treatment At Home

Beauty

New Arrivals: The Beauty Releases In Our February Must-Have List

Beauty

Hermes Is Launching Three Limited Edition Sunny-Hued Lipsticks

Beauty

This Hand Soap Will Leave Your Hands Smelling Like Freshly Baked Brioche

Beauty

8 Face Masks That'll Make Your Self-Care Routine Better

Beauty

7 Eyebrow Gels That'll Give Your Brows That Wow Factor

Beauty

Genderless Skincare May Just Be What Your Skin Needs

Beauty

We Tried And Tested These Acid Peels So You Won't Have To

Beauty

7 Long-Lasting Blushers You'll Actually Want To Wear Under Your Mask

Beauty

A Beauty Editor's Guide To Using Plant-Based Oil Products

Beauty

15 Beauty And Skincare Products To Add To Cart This March

Editor’s Picks
  • Beauty A Triple-Duty Cleansing Balm That's Worth The Splurge
Female Newsletter
Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from FEMALE.
Will be used in accordance with our Privacy Statement
Footer Menu
  • About Us
  • Advertise With Us
  • Contact Us
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Magazine

Copyright © 2021 Singapore Press Holdings Ltd. Co. Regn. No. 198402868E. All rights reserved