Advent calendars have become highly sought-after collectibles in recent years, and beauty brands in particular, have capitalised on this. It was traditionally a box containing chocolates behind 24 doors, which grew out of the European tradition of marking down the days of December leading up to Christmas.
More and more brands started partaking in the tradition over the past decade, particularly in the beauty arena – their products being small in general, fit right into the traditional advent calendar mould. Add the limited-edition halo and custom packaging and they’ve since become a sizeable monster in its own right during holiday season, with some brands’ offerings often selling out far before Christmas.
Here, we’ve rounded up some of the best advent calendars (that are still available on the market).
