Bespoke beauty isn’t game-changing. For years now, numerous skincare lines have been cocktailing serums and ingredients to create what they tout to be miraculous skin saviours. While marketing gimmicks works for a while, consumers wisened up when they are kept in the dark about the percentage of actives in said-products and the so-called glowing skin is only thanks to fillers, and not actives, they tend to move on to other products.
While in Savile Row, bespoke means literally made from scratch, bespoke beauty usually refers to skincare that has been curated just for you, instead of having to go through a guessing game while you’re in Sephora. In 2019, we welcomed a new generation of bespoke skincare products that feature fun online quizzes, intuitive mobile apps and even one-on-one consultations. Here are ones you should take note of and try!
