Eye gloss doesn’t sound very pleasant when you first think about it. Traditional lip gloss formulas that make your hair stick to your lips don’t help (see our list of non-sticky lip glosses), and when it comes to makeup, it’s not exactly a new thing either. Makeup artists have been turning to lip gloss or Vaseline to achieve the shiny lid look on runways and editorials, but when it goes off the runway and into real life, things can get really, really messy.
Enter the eye gloss — a tackier-than-lip-gloss formula that you can wear solo, or over some shadow to seal the colour underneath. Just swipe it on (sometimes the products come with their own applicator), wait for it to set and you’re good to roll. The final look you get is more experimental and playful, and an antithesis to the extreme cut-crease look you see all over Instagram these days.
Here are some of our favourite products to achieve the glossy lids look.
Main image: Instagram (@milkmakeup)