We love a good pop-up store and lately, we’ve had a ton – think L’occitane’s A Journey In Every Sense (which also featured a cafe) and Chanel’s uber fun Coco Game Centre. As brands now challenge the idea of pop-up shops, this upcoming venture by Sephora has us really excited.
The beauty giant is going big for its first ever pop-up exhibit known as Sephora Playhouse located at Ngee Ann City Civic Plaza from 20-29 July. As this will only be open to the brand’s beauty pass members, make sure to sign up here, via the app or in-store with your first purchase. And remember to download the app – it is the key to entry.
So… what can we expect from this pop-up? First, there will be exciting exclusive launches including Too Faced’s highly anticipated Peaches and Cream Collection as well as Benefit’s Pretty In The U.S.A. set, which includes a Hoola Matte Bronzer, Rockateur Rose Gold Blush, Dandelion Twinkle and a Goof Proof Mini Pencil. There will even be exclusive deals (read: win a free deluxe-size Troublemaker Mascara, a Tarte Rainforest of the Sea Eyeshadow Palette Vol.III-Highlighting and a sequin mermaid pouch and more) that you definitely do not want to miss.
Additionally, workshops will be available throughout the course of the pop-up. On 22 July from 4pm to 5pm, Fresh will serve up a delicious mask menu of jam crackers and on 21 July at 6pm, Benefit’s brow expert will share brow-grooming tips, together with a free hair-braiding session. You can even check out a live makeup demo hosted by Kat Von D’s resident makeup artist on 21 July, 3pm.
To enhance your experience, Strongbow, Evian Natural Mineral Water and Creamier will provide refreshments and ice-cream. If that’s not impressive enough, the entire pop-up will house nine different themed – and interactive – rooms from various brands. Here, everything you need to know about each room.
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