Interest in skincare has been skyrocketing in recent years, especially during the peak pandemic years . But with the proliferation of so many skincare brands, celebrity-driven or otherwise, the market does feel over-saturated with too many brands and similar products at the moment. That may be a reason why brands are increasingly turning their focus towards a less crowded hinterland: products aimed at the neck and southwards.
One could be cynical and wave it off as brands finding new ways to market products but with growing interest comes growing awareness of how to improve one’s skin health – not just for the face but all over.
Exhibit A: Take how one Twitter post by Dr Avi Bitterman, a dermatologist in New York, showcasing an elderly woman with drastic difference in the state of her facial skin and neck (where she’d neglected to apply sunscreen for 40 years) went viral last Sep. Users on the platform have since reshared the post more 30,000 times, mostly as a grim reminder that all exposed parts of the body need protection from the sun too (and not just the face).
Suffice to say, while body care has traditionally felt like an afterthought, the products below showcase the increasingly sophisticated formulas of newer entrants that go beyond basic moisturisation.