In the K-pop industry, men wearing makeup is common — just look at BTS, Big Bang and Exo to name a few. But we don’t mean copious amounts of eyeshadow and brightly coloured lipsticks are the norm; most of the time, just the right amount of makeup is used to enhance features and cover up scars and dark eye circles in order to appear stage-ready. Long story short: it’s to look more presentable, period. And it’s this very idea of men in makeup that spurred Chanel to launch its first ever Boy de Chanel collection.
The range is simple and consists of three very basic and fundamental products: a foundation, lip balm and eyebrow pencil. The French brand believes that beauty is not a matter of gender but instead, a matter of style, aiming to turn the notion that women should be the only ones applying makeup, on its head. All three products come in an elegant and understated midnight blue packaging, and were conceived to boost confidence and enhance one’s natural beauty for a perfected complexion.
Peek the collection above.