For the past two decades, The Estee Lauder Companies’ Breast Cancer Awareness (BCA) Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation, has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research.
This year, in honour of a shared vision for a world without this disease, the campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer”. The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on www.BCAcampaign.com and social media (@BCAcampaign #BCAstrength), while supporting lifesaving breast cancer research.
Six of the Estee Lauder Companies’ beauty brands in Singapore (Clinique, Origins, Bobbi Brown, Lab Series, La Mer and Estee Lauder) are helping to raise funds for the Breast Cancer Foundation with limited edition products that help you look good as you do good at the same time.
