The pandemic might have cancelled most of 2020, but it shouldn’ wipe out our commitment to important causes. In conjunction with Breast Cancer Awareness Month, the Estee Lauder Companies has launched limited-edition, pink ribbon-tagged versions of bestsellers from six of its brands, with part of proceeds from sales going to the Breast Cancer Research Foundation.
In addition, for every public post featuring the pink ribbon uploaded onto one’s Instagram feed with the hashtags #timetoendbreastcancer and #unitedinhopesg throughout this month (remember to tag a friend), the beauty giant will donate $5 to support breast disease research at Singapore General Hospital. Now who else feels the urge to add a “yass” Instagram sticker?
This article first appeared in the Oct 2020 The Animation Edition of FEMALE.