Rihanna, otherwise known as Badgalriri, set a new standard in the beauty industry when she launched her own beauty label, Fenty Beauty, back in Sept with 40 different foundation shades that catered to a diverse range of skin colours that have been long ignored. Since then, Rihanna has added 10 more shades to the Pro Filt’R foundation line and has dropped an accompanying 50 concealer shades.

From releasing eight bronzer shades that cater from the fairest to the deepest of skin tones to having models of different skin tones front marketing campaigns, Rihanna’s strong emphasis on inclusivity and quality products has broken boundaries and disrupted the beauty industry, and has led to other brands scrambling to keep up.

In 2020, the singer launched another brand, Fenty Skin, which boasts three skincare products: cleanser, toner-serum and moisturiser.

Fenty Beauty is available via its website and Sephora. Fenty Skin is available via its website, and will launch in Sephora Singapore at the end of 2020.

Want to at least attempt to get a 10th of Chinese A-list celebrity Fan Bingbing’s porcelain mien? Us mere mortals could try, with Bingbing’s very own beauty line, Fan Beauty, which was launched in March 2018. The brand’s Weibo dropped its latest product addition in April this year — the Seagrape Deep Hydrating Water Gel Mask — that is said to be the “secret” behind Bingbing’s perfect skin.

But a face mask is not all there is to her good looks. Fan Beauty also retails a facial device, Fan Beauty Up, to help you get her covetable V-shaped visage while aiding lymphatic drainage. There are also gel moisturizers and facial creams to seal in hydration. The brand’s products are available via Tmall and they cost upwards of RMB$158 (S$31.54) for a pack of five face masks.

Recognised for her signature full pout, Kylie Jenner, the youngest daughter of the Kardashian-Jenner empire, was the first to dive into the beauty world when she launched her famous Kylie Lip Kits in 2014. The kits consisted of a matte liquid lip stick and an accompanying lip pencil, and the inspiration behind them stemmed from Kylie’s past insecurities with her lip size.

Fast forward five years, the brand has since renamed to Kylie Cosmetics and has expanded its offerings to include lip, brow and coloured cosmetics. Forbes estimated that the company is worth over US$900 million in March this year, and named her the youngest self-made billionaire (although detractors argue that she comes from a privileged background). Kylie also recently launched a skincare line, Kylie Skin, that includes a facial wash, a walnut face scrub and vitamin C serum. Her products are available via the Kylie Cosmetics and Kylie Skin websites respectively.

Kim Kardashian West is widely regarded as the woman who popularised the highlight and contouring technique that slims the face, sharpens the jawline and accentuates the cheekbones. Plus, she is also known for her varied beauty and red carpet looks created together with her makeup artist Mario Dedivanovic.

So it seems like a natural progression for Kim to follow in her sister’s Kylie footsteps and start her own cosmetic label, KKW Beauty. Here, fans and beauty enthusiasts alike can use her products, such as nude lipsticks and contour and highlight palettes, to recreate Kim’s many signature looks on themselves. Get them via the KKW Beauty website.

The secret to ex-Victoria Secret model Miranda Kerr’s enviable youthful, glowy mien? Her own line, Kora Organics, it seems. The Australian beauty label uses only certified organic ingredients such as its star component the noni fruit oil, that is said to contain high levels of powerful antioxidants and vitamins. The ethos of the brand also parallels Miranda’s own belief in heath, nutrition and wellness. Besides skin care, Kora Organics also has a small range of luminizers for the face and body. You can get Kora Organics products via its website, Sephora and Net-a-Porter.