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Beauty

Chanel Factory 5 Puts A Witty, Everyday Spin On The Legendary Perfume

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Beauty

Chanel Factory 5 Puts A Witty, Everyday Spin On The Legendary Perfume

As part of the iconic fragrance’s 100th anniversary, Chanel has come up with a fresh and quirky new collection inspired by the modernist design sensibilities of the Nº5 perfume bottle design.

by Gordon Ng  /   July 18, 2021

It’s a big year for the legendary Chanel Nº5! This year, the house of Chanel celebrates 100 years of the game-changing and iconic perfume. One of the most exciting releases to come out of this is the new Factory 5 Collection, a series of 17 limited-edition products that turn on the design conceit of transforming utilitarian, everyday objects into ones of luxury.

As its name suggests, this collection spins on a factory theme. Thomas du Pre de Saint Maur, the brand’s head of global creative resources for fragrance and beauty, said in a statement that the idea was to return to the origins of Nº5: “To go and find, as Gabrielle Chanel did at the time, a new, offbeat, unexpected inspiration.”

One of the key inspirations is the understated bottle design of Nº5. When the laboratory bottle-inspired design first launched in 1921, it was a modernist statement against the ornate, almost baroque style of the day.

Think of it as an extension of Gabrielle Chanel’s precocious method of turning the ordinary – think jersey, tweeds, black and white – into fashionable symbols of luxury.

Credit:Chanel

The form of everyday objects – refill sachets and burette bottles, for example – are nevertheless recognisable thanks to the black and white design iconography of Chanel Nº5.

With that inspiration in mind, the brand approached Factory 5 as a sort of parallel to Nº5’s own history – a “step to the side, in its own way” according to du Pre de Saint Maur.

Products like body oils, bath tablets and shower gels all come packaged in a witty everyday manner. Think tubes of paint, a tin for tea and even burette dispensers. It’s smart too: treating Nº5, a creation often whispered in mythic tones, like this gives it a fresh approachability.

That said, these products – five of which will be available from July 15 at all Chanel fragrance and beauty boutiques, with more to follow – are limited edition and you can bet they’ll be snatched up fast.

As utilitarian as they look, you can imagine the collectable quality is going to be high.


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https://www.femalemag.com.sg/gallery/beauty/chanel-factory-5-limited-edition-body-lotion-oil-cream-shower-collection/
Chanel Factory 5 Puts A Witty, Everyday Spin On The Legendary Perfume
Chanel Factory 5 Nº5 The Bottle, $111
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Chanel Factory 5 Nº5 eau de parfum, $253 for 100ml
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Chanel
Chanel Factory 5 Nº5 L'Eau Purse Spray, $80
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Chanel
Chanel Factory 5 Nº5 L'Eau Purse Spray refills, $126
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Chanel Factory 5 Nº5 L'Eau eau de toilette, $253 for 100ml
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Chanel Factory 5 The Decorative Tapes, $85
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Chanel Factory 5 The Mystery Box, $104
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Chanel Factory 5 The Shower Gel, $108
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Chanel
Chanel Factory 5 The Body Lotion, $105
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chanel
Chanel Factory 5 The Bath Tablets, $103
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Chanel Factory 5 The Shower Gel, $103
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Chanel Factory 5 The Body Lotion, $105
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Chanel
Chanel Factory 5 The Body Oil, $132
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Chanel Factory 5 The Body Cream, $134
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Chanel
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  • chanel
  • chanel beauty
  • chanel fragrances
  • chanel no 5
  • limited edition collection
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MCI (P) 047/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.