To say that the New Look of 1947 is integral to Dior would be an understatement. The feminine silhouette changed the game, and put the house of Christian Dior well and truly on the fashion map. For Dior Beauty’s first limited edition beauty collection this year, it turned to that pioneering couture spirit. Enter the New Look collection: a range of La Collection Privee fragrances and makeup items clad in houndstooth toile fabric.
Three full-sized (125ml) fragrances are included in the New Look collection, their glass bottles decorated with a houndstooth pattern. There’s also a travel perfume case (40ml) that can be outfitted with refills of other scents from the La Collection Privee line.
Houndstooth is a design signature at Dior, an English menswear motif that the designer appropriated and applied to haute couture dresses. It’s also an enduring design element on the bottles of Miss Dior perfumes, engraved on the underside like a secret. In this New Look collection, houndstooth decorates beauty creations like fragrances and makeup.
In Dior Beauty’s New Look collection, a toile fabric with the houndstooth pattern wraps the presentation boxes, and appears on the glass bottles of Gris Dior, Jasmin des Anges and Lucky. There’s also a travel spray that gets the same treatment, making for a very chic portable perfume item.
The six shades of Rouge Dior in this collection are some of the most wearable from the brand, in a range of velvet, satin, metallic and matte finishes.
On makeup: the Dior Forever Couture Perfect Cushion and six shades of Rouge Dior lipsticks come dressed in houndstooth. Another fun bit of houndstooth detail: the embossed bullets of the lipsticks, which are a nice visual touch.
Below, a look at the full range of Dior Beauty’s New Look collection, available now on the brand’s e-shop. If you’re shopping in person: the makeup collection is available at all Dior Beauty boutiques and counters, while the fragrances are exclusively available at the La Collection Privee Christian Dior boutique in Ion Orchard.
