Hydrating your skin is one of — if not the — most important step in any skincare regime. A hydrated complexion is plump (read: fine lines and wrinkles are smoothened out), supple, soft and youthful-looking. But here’s the deal: everyone’s skin type differs, which is why it is important to pick out the right type of moisturiser that is suitable for your skin. Those who have oilier complexions would prefer a gel-type cream that feels weightless and is fast-absorbing, while those with drier skin types would definitely opt for heavier creams.
Choosing the right type of moisturiser off the shelf is simple, but why settle when a more targeted and personalised cream — that not only suits your skin type, but also treats your main skin concerns ranging irritation, enlarged pores and dullness — is available? Enter: the new Clinique ID. A first for the brand, this custom-blend DIY hydration system allows one to create the aforementioned ideal treatment for their skin.
How it works: first, pick out one of three of the brand’s iconic Dramatically Different Moisturisers, then choose one of five Active Cartridge Concentrates (a potent blend of pure, concentrated active ingredients that target specific concerns). The result? A multi-tasking concoction that both hydrates, and treats skin at the same time. To top it off, Clinique’s innovative, specially-designed packaging delivers precise proportions in every pump, so the right amount of active ingredients will be delivered to the skin.
Above, we take you through the different options to personalise your own treatment.
