• Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • Female TV
  • #WHATTHEFEMALE
  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • FemaleTV
  • #Whatthefemale
  • About Us
  • Contact Us
Subscribe Now!
  • Also available at:
Privacy Menu 1
  • About Us
  • Advertise with Us
  • Contact
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Magazine

SPH Magazines © 2021 Singapore Press Holdings Ltd A Division of Singapore Press Holdings Ltd

  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • Female TV
  • #WHATTHEFEMALE

Beauty

Considered Beauty Is The Next Skincare Revolution And Here’s Why You Need It

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Beauty

Considered Beauty Is The Next Skincare Revolution And Here’s Why You Need It

The term clean beauty has gained traction in the past few years, but savvy consumers nowadays are looking beyond natural, organic and sustainable ingredients.

by Kayce Teo  /   July 17, 2019

Clean beauty has been used as an all-encompassing term in beauty for the longest time. A brand that doesn’t test on animals? Clean beauty. A product that has all-natural and/or organic ingredients? Clean beauty. Gluten-free or vegan-friendly products? Yes, you got it – clean beauty, again.

But is clean beauty really better beauty? While some consumers may not want to put synthetically produced ingredients on their skin, researchers argue that “nasties” like preservatives don’t have a harmful effect on skin – take parabens, for example, which have a bad rep because a small handful of limited and selective studies say that they can disrupt the functions of the endocrine system, yet are certified safe to be used in cosmetics by many safety panels across the board, including the US FDA. They also work to help keep the skincare or makeup product in good condition and make it last longer. And if a product lasts longer, you won’t need to replace it as frequently – so by reducing our consumption, we’re actually being more environmentally friendly.

Thus enters “considered beauty”, a term coined by Net-a-Porter and conveyed by their global beauty director Newby Hands at their annual beauty trend presentation. It refers to beauty brands that are careful with the ingredients they use – and leave out – in their formulations, such as essential oils, alcohol, parabens and sulphates; and brands that focus on the behind-the-scenes stories such as how they advocate for fair-trade ingredients or work to protect the oceans or reduce their carbon footprint.

Yes, it does sound similar to its predecessor “clean beauty”, but this is actually much less misleading – because we all know what is natural might not necessarily be the best. For instance, flying in natural ingredients from a farm from the other end of the planet to a factory will likely generate more carbon footprint and be more harmful to the environment than using a synthetically produced ingredient (that works just as well, if we may add) that’s created in a laboratory in the factory itself. So here are five well-known brands that we’re re-classifying as “considered beauty” brands.

Main image: Instagram (@koraorganics)

 

Related Articles

Kick Your Skincare Up A Notch With These On-The-Go Facial Tools

The Long-Lasting Foundations Beauty Editors Actually Use (And Love)

Why I – Like Many Women – Am Obsessed With Exfoliating

https://www.femalemag.com.sg/gallery/beauty/considered-beauty-is-the-next-skincare-revolution-and-heres-why-you-need-it/
Considered Beauty Is The Next Skincare Revolution And Here’s Why You Need It
Aesop
image

The 32-year-old brand uses a mix of plant-based and laboratory-made ingredients that have a proven record of safety and efficacy in their products. It doesn’t use the all-natural label because the brand believes in using what works for the skin. And it doesn’t avoid alcohol in some of its product formulations (it’s an ingredient that many clean beauty brands avoid, touting its ability to cause skin irritation) because it’s used in products that are targeted at oilier skin types to curb sebum. But it does use sustainable packaging and constantly reviews its supply chain to be more environmentally friendly.

Image: Instagram (@aesop)

Jurlique
image

This Australian brand places a lot of emphasis on reducing its carbon footprint. As much as possible, its ingredients are derived from its biodynamic farm – those that it doesn’t grow on its own are sourced from sustainable, fair-trade suppliers. It irrigates its crops with recycled water, it composts and it even built its new farm from recycled, locally made, or low maintenance materials. But it does use preservatives and stabilisers such as phenoxyethanol in its products, which some may feel are not “clean” ingredients in skincare.

Image: Instagram (@jurlique)

Drunk Elephant
image

This new cult favourite beauty brand from the US doesn’t use all-natural or all-organic ingredients. But it does have a list of ingredients that it avoids, which it calls the suspicious six – essential oils, alcohols, silicones, chemical sunscreens, fragrances/dyes and sodium lauryl sulfate. It is one of many brands that had stepped up to say that what’s natural isn’t necessarily good for the skin. The brand still uses plastic packaging and doesn’t talk about sustainability in this aspect, but it’s not its focus, and at least it doesn’t greenwash its products – something we respect.

Image: Instagram (@drunkelephant)

Caudalie
image

There’s nothing to not love about this French skincare and makeup brand founded in 1995 by husband-and-wife duo Bertrand and Mathilde Thomas. The brand uses sustainable ingredients and packaging, and focuses on using as high a percentage of natural ingredients in its products as possible. But its formulations include essential oils, which some people (and brands like Drunk Elephant) avoid because they say it can cause skin irritation. And it has physical stores in China, which means, yes, the products have to undergo animal testing. But the reason we’ve pulled Caudalie into this new considered beauty category is because it’s part of the “1% for the Planet” movement, which means it donates 1 per cent of its global sales to nonprofit organisations that work to protect the environment, is aiming to plant six million trees around the world by 2020 (it’s at 4.37m now), and is more recently, working with organisations to protect and restore coral reefs into the oceans.

Image: Instagram (@caudalie)

Kora Organics
image

Developed by supermodel Miranda Kerr, this Australian brand uses natural and certified-organic ingredients as much as possible. But while it avoids questionable ingredients such as sulfates, phthalates, parabens, synthetic fragrances, synthetic colours, mineral oils, silicones and more, it uses essential oils in many of its products, like its face mists and masks, which makes them a no-go for consumers who are finicky about essential oils in skincare products. Still, the brand is big on its no animal testing stance, and most of its products (except for three) are vegan-friendly too.

Image: Instagram (@koraorganics)

  • TAGS:
  • aesop
  • carbon footprint
  • caudalie
  • clean beauty
  • considered beauty
  • drunk elephant
  • eco-friendly
  • Jurlique
  • kora
SHARE THIS ON

Trending

Beauty

See What Happens When We Asked Cool Girl Dawn Koh To Try Out Chanel's New Sublimage L'Extrait De Nuit Serum

Beauty

These Experts Predict How Our Skincare Routines Will Be Like In 2021

Beauty

All The Beauty Launches To Know In January

Beauty

7 Travel-Proof Skincare Essentials To Pack For Your Staycay

Beauty

11 Best Korean Moisturisers To Achieve Supple Mochi Skin

Beauty

PSA: Rihanna's Fenty Skin Arrives In Singapore This Boxing Day

Beauty

Get First Dibs On The Launch Of The Rouge Dior Satin Balm & Other Dior Beauty Launches For 2021

Beauty

Why You Should Jump Into Bed With The Silk Pillowcases And Eye Masks From This SG Brand

Beauty

Beauty Pros On The Mistakes You Shouldn't Be Making In 2021

Beauty

Superfood Skincare Might Be Your Answer To A Great Complexion

Beauty

Facial Treatments To Try To Put Your Best Face Forward For 2021

Beauty

How To Get Creative With Fragrances If You Can't Stand Strong Scents

Featured Video
Watch Video: Elevate Your Style With Statement Pieces From This Accessories Wonderland
Sponsored Highlights
  • Beauty See What Happens When We Asked Cool Girl Dawn Koh To Try Out Chanel's New Sublimage L'Extrait De Nuit Serum
  • Fashion Object Of Desire: Prada's Cleo Bag
  • Watches & Jewellery Brilliant Jewellery Ideas From Charms To Necklaces That Everyone Will Approve Of
  • Fashion 29 Fun And Fashionable Christmas Gift Ideas
  • Fashion The Holiday Dressing Edit: 12 Items To Put You In A Vacation Mood
  • Watches & Jewellery How To Kick Ass: Advice From The Floral Atelier's Lelian Chew & Vintage Fashion Expert Nejla Matam-Finn
Editor’s Picks
  • Fashion 10 Concept Stores That Bring The World To You
  • Fashion Object Of Desire: Prada's Cleo Bag
Female Newsletter
Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from FEMALE.
Will be used in accordance with our Privacy Statement
Footer Menu
  • About Us
  • Advertise With Us
  • Contact Us
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Magazine

SPH Magazines © 2021 Singapore Press Holdings Ltd A Division of Singapore Press Holdings Ltd