Before there was the trend of clean beauty, there was Fresh.
In 1991, husband-and-wife team Lev Glazman and Alina Roytberg started a small apothecary store in Boston with one goal in mind: To offer natural and effective beauty products that heal and nourish the skin.
Today, the humble business has become a leading beauty brand with a cult following across the globe.
From humble beginnings, Fresh has grown into a global beauty brand, thanks to the foresight of its founders, Lev Glazman and Alina Roytberg.
The key to Fresh’s success? Foresight. Before “clean beauty” became the buzzword du jour, Fresh was already harnessing the power of natural ingredients, ancient rituals, and modern science to create a line of skincare products that were kind to the skin – and to Earth.
Thirty years on, it’s easy to see what makes Fresh a cult favourite among beauty insiders, editors, and aficionados alike.
A PROMISE TO OUR PLANET
Besides being committed to giving users effective products that care for their skin’s health, Fresh is also committed to our planet. For its 30th anniversary, the brand is making 30 commitments towards the planet, people, and its products.
Fresh is partnering with the Union for Ethical BioTrade (UEBT), LVMH Research and Innovation Centre, and other organisations to raise USD$1 million (SGD$1.3 million) for communities where Fresh sources its hero ingredients.
This is the foundation of forever fresh, the brand’s new sustainability platform, which will address important issues that matter to Fresh, such as eco-friendly packaging and ethical sourcing, within the next 10 years.
These 30 concrete goals and action plans will span three key pillars: responsible communities, eco-packaging, and climate action. For instance, Fresh is partnering with the Union for Ethical BioTrade (UEBT), LVMH Research and Innovation Centre, and other organisations to empower future generations and raise USD$1 million (SGD$1.3 million) for communities where Fresh sources its hero ingredients.
Fresh strives to achieve net zero carbon emissions by 2030.
In addition, the brand aims to ensure 100 per cent of product packaging is recyclable or made with recycled material by 2023, and to achieve net zero carbon emissions by 2030.
LOOKING FOR NEW EXPERIENCES? EMBARK ON YOUR FRESH JOURNEY
Fresh may be the one celebrating a milestone event but everyone gets to enjoy the spoils! From now till September 2021, the brand is marking its 30th anniversary by offering a line-up of exclusive Fresh experiences that’s open to all.
Conducted in collaboration with various lifestyle partners, these experiences will include Forest Bathing and Moonwalk sessions that will allow participants to connect with nature.
Get in touch with nature with Fresh’s Forest Bathing sessions.
Other fun and immersive activities to look forward to? Rose indulgence-themed classes with WeBarre, and craft workshops. To find out more and to sign up for these experiences, visit the microsite.
WELL-LOVED FRESH FAVOURITES TO INDULGE IN
The beauty brand has now expanded to include more than 200 products that are formulated for different skin types and concerns. Here are some all-star products, favoured by skincare experts and beauty lovers.
Specially for FEMALE readers
Whether it’s the Soy Face Cleanser or Rose Deep Hydration Facial Toner on your shopping list, now’s the time to restock your beauty arsenal with Fresh’s best-selling products.
Shop on fresh.com/sg and use the code FEMALELOVESFRESH upon checkout to receive a free Rose Deep Hydration Face Cream 7ml (worth $11) with any purchase*. Plus, flash this article at any Fresh boutique to receive a six-piece Fresh Favourites Kit. No purchase required*.
*While stocks last. Valid till August 31, 2021. Limited to one redemption per guest.
Brought to you by Fresh
