When Hermes launched its H24 Eau de Toilette last year, it made quite the splash as it was the maison’s first men’s fragrance in 15 years. Now, the H24 scent (famed for its distinctively green, metallic notes) has been expanded into a family, with an Eau de Parfum counterpart (created by Christine Nagel, director of creation and olfactory heritage for Hermes Parfums), as well as an accompanying skincare range.
The H24 parfum (available at $138 for 50ml, and $196 for 100ml) retains all the signature notes (sage, rosewood, narcissus and sclarene) of the original, with a new addition in the form of moss – the latter is an ingredient long considered to be a cornerstone of perfumery (it has been described as earthy and woody, like a “primeval forest”).
The new Hermes H24 Eau de Parfum retains much of the original design and intention behind the original Eau de Toilette, such as the idiosyncratic green, metallic notes and the sharp, geometric flacon designed by Philippe Mouquet. Just like the original, the EDP is also refillable ($196 for a 125ml refill).
Similar to H24’s Eau de Toilette mythology of being inspired by the scent of irons on wool fabrics in Hermes’ ateliers, the new Eau de Parfum also seeks to evoke the scent of cloth – specifically raw linen, a fabric favoured by Veronique Nichanian, artistic director of Hermes’ men’s universe.
Alongside the Eau de Parfum, the H24 universe (the name is a reference to the maison’s Paris flagship at 24, rue du Faubourg Saint-Honore) now includes a five-piece skincare range (a lightweight moisturiser, a face mist, a bar soap, a deodorant spray and stick).
According to the maison, this is the house’s first full-fledged skincare collection for men. The H24 skincare range reportedly suits all skin types in need of “calming and reconnection with the natural world” (more on that below), with an emphasis on using natural ingredients.
Below, a look at the key products of the skincare range.