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Beauty

Kat Von D Beauty Is Finally Launching In Singapore

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Beauty

Kat Von D Beauty Is Finally Launching In Singapore

Get a sneak peek at the most electrifying shades hitting Sephora shelves in July and insights into Kat Von D’s personal approach to beauty.

by ISABEL ONG  /   April 27, 2016

Judging by the euphoric response to beauty giant Sephora’s announcement that Kat Von D Beauty is launching in Singapore, makeup junkies are having a field day. For the uninitiated: the line is founded by Mexican tattoo artist Kat Von D, who shot to fame after appearing in TV shows Miami Ink and L.A. Ink (FYI: she’s inked celebrities like Beyonce, Miley Cyrus and Zayn Malik) and is now based in Hollywood, Los Angeles where she runs her own tattoo studio.

Her first foray into the beauty world was in 2008, when she created four red lipsticks in partnership with Sephora. Eight years on, she’s grown it into a full-blown makeup range covering everything from foundations to contouring products to eyeliner.

Here, get a sneak peek at the most electrifying shades coming to Sephora shelves in July and insights into Kat Von D’s personal approach to beauty.

https://www.femalemag.com.sg/gallery/beauty/kat-von-d-makeup-singapore/
Kat Von D Beauty Is Finally Launching In Singapore
From left: Studded Kiss lipsticks in Halo, Nayeon, Plan 9 and Magick, $32 each
image


On her approach to beauty
“I use makeup as a form of self-expression. A pair of shoes or a song can really influence my makeup for the day.”

From left: Everlasting Liquid Lipstick in Backstage Bambi, A-Go-Go and Ayesha, $31 each
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Clockwise from top left: Metal Crush eyeshadows in Doce, Black No 1, Iggy, Paranoid & Thrasher, $32 each
image
Tattoo Liner in Trooper & Mad Max Brown, $32 each
image


Why she loves the Tattoo Liner
 “I’ve used it on my brows because I like powerful brows. Plus, there are over 300 bristles in the brush, which helps you create thin, precise lines or thick ones easily. It’s dummy-proof: Anyone can use it, whether or not you’re a pro.”

Lock-It Featherweight Primer, $52
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On how to use the primer
“If you don’t want full coverage, you can use this as a tinted moisturiser. It allows your skin to breathe.”

From left: Lock-It Liquid Foundation in Light 45, Medium 56 and Medium 64, $56 each
image


How this stands up to Singapore weather
“The formula is long-wearing and comfortable, not cakey. It’s bulletproof when it comes to humidity.”

Lock-It Color Correcting Eyeshadow Primer, $37 each
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Kat Von D Shade + Light Contour Palette, $73
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Like this? Read up on other beauty brands debuting at Sephora stores in Singapore this year.

Main image: Kat Von D Facebook
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