Using the brand’s exclusive technology known as Ginsenisphere, this serum uses the power of ginseng to enhance the dermal-epidermal junction (DEJ) to plump up the skin from within and improve the appearance of wrinkles, firm up facial contours and deliver optimum hydration.

With a total of 10 different shades, this highly pigmented matte lipstick blends seamlessly onto your puckers and features a lightweight formula thanks to black cumin butter, which provides a moisturising effect for a smooth, comfortable finish.

What makes this cushion compact “double lasting” is its two key technologies known as the Magnet Fit Effect and Double Shot Technology. It reportedly fits onto skin like a magnet thanks to a film-forming agent that helps the foundation adhere closely to the curves of the skin by forming a flexible, strong film quickly upon application. It also provides long-lasting effects and a coverage that’s comparable to a concealer as it forms a double layer over the skin by allowing the powder to settle on top of a base of oil and moisture. This gives a fresh, flawless finish that actually lasts without smudging or budging.

One single pot contains a lip polish on one side and a mask on the other. The former is saturated with natural enzyme-based extracts to eliminate dead skin cells, refine and remove any flakiness while the latter can be used as an overnight lip treatment or as a base during the day, and is made with a Moisture Wrapping Technology for long-lasting moisture.

A new customisable foundation by Innisfree, build your own by choosing the type of finish (from glow, semi-matte and matte), a coverage level (natural, high or extreme) followed by the shade (13, 21 or 23). The formula also contains an anti-red complex and Jeju natural mineral powder to even out skin tone, hydrate and protect.

Cleverly designed with a finger grip handle to create the perfect grip for steady eyeliner application, this is perfect for beginners and pros alike. The handle is specially optimised for the size and fit of Asian women’s hands, positioning fingers in a comfortable 150-degree angle for easier control during the drawing process.

The brand has recently released its new Flower Toner series comprising of five different toners, which are specially designed for specific skin concerns. This contains active ingredients from the Eoseongcho plant, which is effective in controlling sebum production and tightening pores. This two-layered toner is also made with West Coast mud, giving the toner its powerful ability to absorb sebum, reduce the appearance of pores and mattifying the skin.

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