Cloud skin is exactly how it sounds like – a complexion that looks as soft and dreamy as fluffy clouds. This popular TikTok beauty trend (there are over nine million hashtags for the term #cloudskinmakeup) offers a happy medium between two other trends before it, the full-coverage matte look and the barely-there glass skin celebrated during the pandemic. As a result, cloud skin is a softly mattified makeup that looks perfected without being too matte or too glowy. In short, a natural finish. Here are the base products – primers, foundations, concealers, powders and setting sprays – to use to achieve cloud skin yourself.