It’s no secret that sensorial, particularly olfactory experiences have been surging in-demand over the past year – perhaps exacerbated by the early stages of the pandemic when travel was largely impossible. It works out, given that smell is the most powerfully evocative sense we possess.
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Moncler is now the newest luxury player to enter the olfactory arena, with the launch of its first ever fragrances: Moncler Pour Femme and Moncler Pour Homme Eau de Parfum.
The duo was created together with perfume and cosmetics specialist Interparfums (the latter owns Lanvin fragrances and also manufacture scents for the likes of Montblanc and Van Cleef & Arpels) and quite obviously, they’re meant to be an ode to Moncler’s outdoors-oriented DNA. You’ll see what we mean.
Moncler Pour Homme Eau de Parfum is a fresh green scent meant to evoke an alpine forest.
Moncler Pour Homme is said to be a woody aromatic fragrance that contains notes of clary sage, cedarwood, sandalwood, musk, pine resin, cypress and vetiver. Created by perfumers Antoine Maisondieu and Christophe Raynaud, the scent is meant to evoke an alpine forest.
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On the other hand, Moncler Pour Femme was designed by perfumers Nisrine Grillie and Quentin Bisch to capture the sensation of freshly fallen snow. A floral woody musky fragrance, it contains notes of Italian bergamot, vanilla, Arabian jasmine, heliotrope, amber, cedarwood and sandalwood.
Moncler Pour Femme Eau de Parfum contains white floral notes with a woody base, meant to make its wearer think of freshly fallen snow.
The sensorial aspects of this pair of new fragrances also extend to the bottles’ ribbed design; the brand calls it “borraccia” (the Italian term for flask) which is a charming and utilitarian nod to Moncler’s mountaineering origins and the quilted construction of its signature outerwear pieces.
Both fragrances are available in three sizes – 60ml ($128), 100ml ($192) and 150ml ($288) – with the largest bottle notably adorned with a LED screen that is rechargeable. Yes, you read that right.
The latter is also customisable; messages can be written on its illuminated display panel via a Bluetooth-powered smartphone app. Intrigued? Head down to the brand’s The Shoppes at Marina Bay Sands boutique to try them out.
