Sustainability is more than a buzzword these days. Thanks to strong consumer knowledge and interest, beauty brands are committing their processes to becoming more environmentally friendly. That’s especially true with the last big beauty launch from Chanel, the revitalising Nº1 De Chanel skincare collection that’s also its most eco-friendly to date.
It’s a big deal for Chanel. Though the brand has incorporated sustainable practices for decades– ensuring the continuity of flower farms that provide the high quality ingredients used in its perfumes and skincare, for example – Nº1 De Chanel is the first time that a collection has been designed from the ground up with the environment in mind.
And it’s not just a feel-good “clean beauty” approach. In addition to the formulas of its products, of which red camellia is the star of the show, Chanel has also considered aspects like packaging design, maximising its use of natural resources, and even renewing the end-life of its products.
It’s the little things that count – and the way that Chanel has put thought into even minute details adds up. Here, a breakdown of all the details that make Nº1 De Chanel the house’s flag bearer for sustainable beauty.