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Beauty

The New-Gen K-Beauty Products To Cop Now

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Beauty

The New-Gen K-Beauty Products To Cop Now

Here’s our little pocketbook of the coolest new-gen k beauty products on the market.

by Angelyn Kwek   /   January 3, 2020

Main Image: Instagram (@iwlt_beauty) 

This article first appeared on Harper’s Bazaar.

If there’s one constant about the beauty game, it is that it’s ever-changing. Trends come and go in a flurry, and every other day it seems there’s a new product drop to rave about. Newsflash: The beauty scene from the land of kimchi is no different. In fact, it likely steamrolls ahead at an even faster rate, what with the world going abuzz over all things Korean. The result? A slew of next-generation, niche beauty brands cropping up that are slated to change the K-beauty scene with a modern, global appeal and millennial aesthetic. We give you the TLDR on the latest and coolest names in Korean makeup and skincare.

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https://www.femalemag.com.sg/gallery/beauty/new-gen-k-beauty-products-to-buy/
The New-Gen K-Beauty Products To Cop Now
Abib
image

Image: Instagram (@abib.official) 

 

Think of this as the Korean version of Aesop, with a focus on science-led skincare that heals and regenerates

 

Must-try: Hydration Creme, Heartleaf Essence, Osmopur Cushion Compact

I Woke Up Like This
image

Image: Instagram (@iwlt_beauty) 

 

Founded by K-beauty trendsetter Yeon Ah Han, it’s the ultimate cool girl brand currently riding the clean beauty wave with plant-derived ingredients and skin-friendly formulas.

 

Must-try: May Morning Cushion, Rice Oil Foam Cleanser, Protective Sun Base Cream

Fflow
image

Image: Instagram (@fflow_official) 

 

Created by Korean beauty editors for the beauty junkies, and aimed at helping urban women tackle common skin issues that come with big city living

 

Must-try: Oilsoo Gel Cream, Oilsoo Calming Skin, Oilsoo Ampoule Skin

Wonjin Effect
image

Image: Instagram (@wonjineffect) 

 

Skincare solutions backed by a team of certified derms and two decades of R&D, using only the highest grade natural ingredients

 

Must-try: Vita Moist Ampoule, Medi Energy Infusion Mask, Baby Glow Cream, Water Bomb Cream

Then I Met You
image

Image: Instagram (@thenimetyou) 

 

The Korean glass skin look, simplified into a 4-step methodology with products rocking plush, sensorial textures that are touted to transform the way you skincare

 

Must-try: Living Cleansing Balm, Soothing Tea Cleansing Gel, The Giving Essence

Beigic
image

Image: Instagram (@beigic_official)

 

When clean beauty and minimalism meets Korean sensibilities, made with premium, organically-sourced ingredients

 

Must-try: Regenerating Oil, Correcting Exfoliator, Scalp Revival Purifying Scrub

Klavuu
image

Image: Instagram (@klavuu_official)

 

With a page right out of La Mer’s book, expect ocean-derived extracts and actives plumbed from the depths of the Korean seas

 

Must-try: Sea Silt Repair Essence, Pearlsation Skin Veil Liquid Base, Blue Pearlsation High Coverage Marine Collagen Aqua Cushion

Covernine
image

Image: Instagram (@covernine_official)

 

Take everything you know and love about K-makeup, upgraded with a cool girl twist and innovative textures

 

Must-try: Magnefit Stick Foundation, Magnefit Tint, All-Clean Lip & Eye Remover

Keepcool
image

Image: Instagram (@keepcool_global)

 

Besides getting the thumbs up from London Fashion Week, you’ve got sophisticated formulas bottled in cheeky packaging that are a treat to use (and to latergram)

 

Must-try: Soothe Bamboo Toner, Shine Mask, Ocean Foam

Fradore
image

Image: Instagram (@fradore_official)

 

Niche fragrances with a Maison Francis Kurkdjian-esque vibe, replete with body lotions and creams for scent-layering addicts

 

Dirty Salty Passion EDT, This Is How You Feel Inside EDT

  • TAGS:
  • abib
  • beauty brands
  • fflow
  • iwlt beauty
  • k-beauty
  • klavuu
  • korean skincare
  • new k-beauty
  • then i met you
  • wonjin effect
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MCI (P) 032/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.