Recently new to town, Whal Myung debuted its Korean herb-infused skincare line that’s crafted based on a 122-year-old formula that’s been tried and tested by Dhong Wha Pharm – the oldest pharmaceutical company in Korea. It’s infused with a secret formula made to revive the original beauty and vitality of the skin that has ingredients which originated from Korea’s first national medicine. The brand’s star product? A three-in-one cult favourite that’s a moisturising skin elixir which triples up as a serum, toner and face oil to hydrate skin and counteract signs of ageing.

It wouldn’t be a Korean brand if it doesn’t have a sheet mask. Having condensed the goodness of the brand’s Skin Elixir, this quick-me-up that helps achieve radiant and dewy skin a matter of minutes. What you may not know is that the material of the sheet makes or breaks the sheet mask. This one possesses self-binding properties of the fibre to prevent irritating even the most sensitive skin. To top it all off, the high-quality material it’s made of also holds onto a large amount of essence that deeply hydrates the skin – double score.

This non-drying, moisturising cleanser is made with all-natural plant-based ingredients to gently remove makeup and bathe away all the dirt and impurities off your skin.

Intrinsic is yet another brand that’s new to town. This dermatological Korean skincare label was created to specifically treat sensitive skin with safe and dermatologically-tested skincare products. They are carefully selected and formulated to protect and nourish sensitive skin, increasing skin’s essential barrier function and perfectly protecting it from environmental assaults and triggers. The brand’s skincare range excludes known skin irritant ingredients, such as synthetic chemicals and fragrances, that irritate and aggravate skin, particularly sensitive skin. Naturally, its sunscreen is non-comedogenic and contains micronised formulations of zinc oxide and titanium dioxide, shea butter and vitamin D-like Intrinsic Factor to strengthen skin barrier while moisturising the skin.

An extension to Sulwhasoo’s signature Concentrated Ginseng Renewing line of products, is its new eye serum mask that comes in a ‘blindfold’ design that wraps the entire eye area for total relaxation. Its an instant solution to tired, puffy eyes that is perfect to use in the morning, at the end of a busy day, or when travelling. The pampering hydrogel eye mask targets wrinkles and fine lines through the powerful anti-ageing properties of ginseng. Made with the brand’s patented technology that contains Steamed Ginseng Water Concentrate obtained by condensing the nutrients of ginseng providing moisture and firmness to the skin, and Compound K which is extracted from ginseng roots to improve the skin’s absorption rate. The potent formula promotes collagen production on a dermis-level to revitalise the skin around the delicate eye area.

Though its name may sound like an oxymoron, this eye cream is specially formulated to be used as an eye cream and as a nourishing face cream. Plus it’s endorsed by Korean actress Oh Yeon Seo and Instagram star Aimee Song. Packed with hydrating and nutrient-rich ingredients, it uses a micro-emulsion technique that works by breaking down active ingredients into micro-particles to help deliver hydrating ingredients like hyaluronic acid deep into the skin. This technology that was previously used only for the eyes is now used for the face too. Containing more than 91 per cent of natural ingredients, this lightweight and hydrating moisturiser helps brighten and smooth skin. Said to be clinically proven to have an anti-ageing formula that helps lift and improve skin elasticity and has 45 clinically proven effects which include brightening, hydrating and soothing sensitive skin. 

Part of Innisfree’s 2019 Jeju Color Picker Limited Edition collection that features colours inspired bySaebyul Oreum – one of the most beautiful hills in Jeju – the Jelly Cheek is our pick from the collection. Since jelly beauty products are all the rage right now, we especially adore this natural rosy flush of colour that makes for a great wash of colour on the cheeks every day. It comes in a soft, light jelly-like texture that applies onto the cheeks with a thin and matte finish. Plus, its mochi puff applicator makes application oh-so-comfortable.

Korea’s statement naturalism brand – Innisfree – launches its new skincare range that taps onto the well-known brightening capabilities of Jeju Cherry Blossom leaf extracts. The Jelly Cream features a dewy and bouncy texture that glides onto your skin effortlessly. Packed with Jeju Cherry Blossom leaf extracts and naturally-derived betaine, pair this with the Jeju Cherry Blossom Tone-Up Cream
to achieve that coveted glass skin effect.