Fact: With the current fragrance landscape, more Gen Zs and millennials are shifting away from in-store scent discovery that used to be the norm. In fact, according to a recent piece by The Straits Times, they are more inclined to make their purchase decisions based on what they see on social media platforms like Instagram and on TikTok (the hashtag #perfumetok has amassed over two billion views). Of course, this is also because we’re exposed to a bevvy of options to experiment with. This is why we’ve decided to curate our very own list of the most intresting scents in the market at the moment. Scroll on for the lowdown.