Disclaimer: this is not a story about vegan beauty but rather a piece about how scents featuring extracts of herbal and vegetal plant varieties are creeping into the world of perfumery.
While green scents with notes like grass and tea leaves are a summer perennial for their freshness and evocation of the great outdoors, what’s new about this crop of green perfumes is their herbal and rustic quality – which boils down to our desire for wellness, love of plants and au naturale goodness these days.
Just consider the breakout scent of tomato which appeared in the home fragrance collections by both Jo Malone and Loewe. It joins the medley of olfactory notes like chamomile, basil, oregano and marijuana, mint and thyme which are making their presence felt in the perfume industry today.
In the next few pages, we highlight different scents from home sprays to EDPs that subscribe to this new plant-based movement.