The Koreans are known for innovative and easy-to-use beauty products, after all, we probably can’t imagine not having a BB cream or using a cushion compact for a quick touch up. And one of the newer offerings that we love is the pressed serum. A serum and moisturiser hybrid, it helps to intensely treat your skin while hydrating at the same time.
Pressed serums are made using a ‘slow cooling’ method over a 36-hour period instead of the usual way of processing ingredients with heat. This supposedly helps to preserve the efficacy of the extracts. They also tend to have a very unique texture: it starts off with a jelly-like gel cream texture, then morphs into a liquid that get quickly absorbed as you massage it into your face. Visually, it initially looks like a cream but appears more like an essence as you apply it.
One Korean brand famous for their pressed serums is Blithe, which will be available locally in Sephora from February 2017. We tried the Blithe Tundra Chaga Pressed Serum and found that it left our skin feeling plump and nourished, without any greasy or sticky residue. Even better: The soft dewy glow it gave. This is a definite must-have.
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