Contrary to popular belief, purple shampoo isn’t just for blondes. The fundamental purpose of it is to rid the hair of unwanted brassiness. Since Asian hair ranges from dark brown to brown naturally has these brassy tones, purple shampoo can be used on ash, brown, or highlighted hair to help tone the strands and get a healthier and brighter looking brown.
In terms of the hair colour, South Asian hair has the highest levels of red pigments and melanin as compared to North Asians and Caucasians. This results in deceptive colour payoff where the final hair colour after dyeing does not match the hair mesh colour selected, unwanted brassiness that appears ‘rusty’, or dull and unhealthy hair when the colour starts to fade off.
We spoke to Jinni, the product manager for L’Oreal Paris Hair, to learn more about the benefits of purple shampoo on Asian hair and why we should be using it even if we don’t have blonde hair.
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This article first appeared in The Singapore Women’s Weekly.