• Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • SUSTAINABILITY
  • Female TV
  • #WHATTHEFEMALE
  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • SUSTAINABILITY
  • FemaleTV
  • #Whatthefemale
  • About Us
  • Contact Us
Subscribe Now!
  • Also available at:
Privacy Menu 1
  • About Us
  • Advertise with Us
  • Contact
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Media

MCI (P) 047/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.

  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • SUSTAINABILITY
  • Female TV
  • #WHATTHEFEMALE

Beauty

Selena Gomez Wants To Challenge Conversations Around Beauty

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Beauty

Selena Gomez Wants To Challenge Conversations Around Beauty

Actress, singer, producer and now beauty mogul Selena Gomez tells us about her inspirations and motivations behind Rare Beauty, and why focusing on your mental health is so important.

by Vanessa Chia   /   July 25, 2021
selena gomez rare beauty

Selena Gomez's Rare Beauty brand is coming to town on July 15. Credit: Rare Beauty

Over the years, beauty brands have slowly tweaked their conversations towards a holistic approach to beauty and wellness. But no brand is doing it better than Selena Gomez’s Rare Beauty.

From child actress – she got her first role in the children’s television series Barney & Friends at 10 – to becoming a Disney darling with Wizards of Waverly Place, to singer and producer, Gomez can now add beauty brand founder to her list of accolades.

Launched in September 2020 in the United States, it will debut in Singapore on July 15 and will be exclusively stocked at Sephora stores and on sephora.sg.

Credit:Rare Beauty

Rare Beauty highlighters.

Rare Beauty offers a full line of 133 thoughtfully formulated and thoroughly tested products – Selena Gomez herself has been involved in every step of the product development, across 14 categories, including the Matte Liquid Liner inspired by a calligraphy brush, Liquid Touch Weightless Foundation in 32 shades, With Gratitude Dewy Lip Balm in eight shades, as well as its 2021 Stay Vulnerable collection launch.

READ MORE: Fashion & Mental Health: The Influence Of Social Media, How To Help & More

Rare Beauty is not just about making you look and feel good with makeup, it also champions the importance of mental wellbeing by walking the talk.

In fact, even before its official launch, Gomez launched the Rare Impact Fund with an ambitious goal of raising US$100 million (S$135 million) over the next 10 years to help bring mental health services to underserved communities. To work towards this goal, it’s been reported that one per cent of all Rare Beauty product sales will be donated to the fund.

selena gomez rare beauty
Credit:Rare Beauty

With Gratitude Dewy Lip Balm range comes in eight shades.

“Society constantly bombards us with images that are heavily photo-shopped and filtered. It’s really important for our mental health to not compare ourselves with others. Rare Beauty is all about celebrating what makes us unique because that’s what makes us beautiful,” says Gomez. 

As someone who has always been a vocal advocate for mental health, and open with her own struggles and acceptance with anxiety, depression and bi-polar, we can see why this cause is so important to the multi-hyphenate.

READ MORE: Proud To Be Grey

“I knew from my own personal experience how these impossible beauty standards were having an effect on my mental health and I know a lot of people that felt the same way. I wanted to start Rare Beauty to eliminate all that pressure.”

Gomez speaks to us via an e-mail interview about her thoughts on beauty, Rare Beauty and why you should support the cause.


Related Articles

Well-Loved Skincare Brands Make A Return To Singapore. So What’s New?

4 Spa-Loving Beauty Insiders On How To Pamper Yourself At Home

8 Food-Enriched Beauty Drops You’ll Want To Add To Cart

https://www.femalemag.com.sg/gallery/beauty/selena-gomez-rare-beauty-makeup-launch-singapore-sephora/
Selena Gomez Wants To Challenge Conversations Around Beauty
image

What does beauty mean to you?

“I don’t think there is one definition of beauty. I used to think that I needed to wear makeup in order to feel pretty, but now I view makeup as an accessory and something to have fun with. I think everything that makes us unique is what makes us beautiful.”

Rare Beauty
image

How has your relationship with makeup evolved over the years?

“I’ve been in the makeup chair since I was seven, so I’ve tried out a lot of tips and tricks over the years! I’ve learned that makeup isn’t something you need, but instead something to enhance your natural features with. I have definitely grown really confident in my own abilities, and now I love experimenting with different shades and techniques.”

Rare Beauty
image

What inspired you to start Rare Beauty, your own beauty line?

“My main purpose when I started Rare Beauty was to break down the unrealistic standards of beauty we see in society today. There’s so much pressure on us to look like one version of perfection. I knew when I started Rare that it was important to not only have great products, but to have a strong message and impact as well. Through our Rare Impact and Rare Impact Fund, we are raising money for organisations that make mental health services more accessible.”

Rare Beauty
image

Many beauty brands also centre on the premise of celebrating your uniqueness. How is Rare Beauty different in this aspect?

“I want to start off by saying I’m not here to compete in the beauty space, I’m so honoured to be a part of this industry. I wanted to create Rare Beauty to challenge the conversations around beauty. I hear all day, every day that I’m not sexy enough or cool enough, so I wanted to create a brand to encourage each and every person to be who they are and help eliminate all of that unwanted pressure to look a certain way.

I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare. These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”

A version of this article first appeared in Her World

  • TAGS:
  • celebrity beauty brands
  • celebrity makeup
  • rare beauty
  • selena gomez
  • sephora
SHARE THIS ON

Trending

Beauty

5 Gen Z Creatives From Singapore Breaking The Mould With Their Nail Art

Beauty

Why Is Every Beauty Brand Suddenly All About Skin Barrier Repair?

Beauty

Your Ultimate Guide To Acing Y2K Beauty Trends

Beauty

Lightweight Sunscreens To Go With Your Hot Girl Summer

Beauty

6 Places In Singapore Where You Can Recycle Your Used Beauty Packaging

Beauty

This Week In Beauty: Diorshow Goes Natural, Chanel's First Refillable Lipsticks & More

Beauty

This Week In Beauty: Fenty Skin's First Face Mask, Lancome's Solution To Puffy Eyes & More

Beauty

This Week In Beauty: An Ultra Luxurious Edition Of Miss Dior, Christian Louboutin's First Foundation & More

Beauty

Can Parisian Chic Be Embodied In A Perfume? Chanel Thinks So With Its Newest Scent

Beauty

Pore Clarifying Products That Will Unclog All The Gunk From Your Face

Beauty

This Week In Beauty: An Ethereal Eyeshadow Palette, Oribe's New Scents For Summer & More

Editor’s Picks
  • Beauty 5 Gen Z Creatives From Singapore Breaking The Mould With Their Nail Art
  • Beauty Why Is Every Beauty Brand Suddenly All About Skin Barrier Repair?
  • Beauty Your Ultimate Guide To Acing Y2K Beauty Trends
  • Beauty Lightweight Sunscreens To Go With Your Hot Girl Summer
  • Beauty 6 Places In Singapore Where You Can Recycle Your Used Beauty Packaging
  • Beauty This Week In Beauty: Diorshow Goes Natural, Chanel's First Refillable Lipstic...
Female Newsletter
Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from FEMALE.

By signing up, you indicate that you have read and agreed with our Privacy Statement
Footer Menu
  • About Us
  • Advertise With Us
  • Contact Us
  • Conditions of Access
  • PDPA
  • Privacy Policy
?>">
SPH Media

MCI (P) 047/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.