It is a tradition for the beauty giant to roll out some of the coolest makeup and skincare launches during the Spring and Fall seasons, and the current pandemic has not stopped it from launching the most innovative and effective beauty products. However, the brand has stepped up its efforts to ensure safety within its physical stores by implementing a range of measures.
Firstly, it offers a Text & Collect service where gold and black card members can simply Whatsapp (the number’s 8167-1844) their orders and collect them directly at the Ion Orchard store. To lessen social interaction, customers can also scan a product’s bar code to get a full list of information.
Lastly, Sephora has introduced a safe and easy way for customers to do shade matching in stores, without touching any of the product testers. The beauty advisers will pick out three shades that are closest to your skin tone before swatching them on a clear, plastic sheet.
Customers can then hold up the sheet with the foundation swatches to their faces to pick out the one that best suits them. Do note that both brand ambassadors and customers will not be allowed to remove their masks during the entire process.
With all that sorted, we pick out 10 products we that we are looking forward to trying from its Fall launch.