Multi-hyphenate Charlotte C Pienaar first founded her very own personal care brand called Everyday which is researched and made in Australia using non-toxic ingredients back in July 2019. Fast forward two years on, the brand has undergone a revamp to better position itself as the ultimate SPF-skincare and body care brand, along with a new range of product assortments, updated formulas, IG-worthy packaging and lowered price points. And while the brand was only available Stateside in the beginning, Pienaar is finally launching her brand on Sephora.sg this month.
Now known as Everyday Humans, the brand focuses on the importance of sun care by curating a range of SPF and body care products that feature clean, safe and effective formulas with multi-functional purposes. After all, sun protection is something we need every day: we are constantly exposed to UV rays, environmental aggressors and free radicals which can cause serious damage to our skin giving rise to aged spots, dryness and a weakened skin barrier.
What else we love about the brand is its eco-conscious packaging and ethical practices. The brand emphasises greener alternatives for its packaging, which include using post-consumer recycled plastic for its tubes and print with environmentally-friendly soy-based ink just to name a few. Plus, it also only sources from manufacturers and suppliers that strictly do not test on animals.
If you like what you’re reading, check out its newest launches above.
Everyday Humans is now available on Sephora Asia Pacific online and on their website, www.everyday-humans.com, which ships island-wide and across Asia Pacific.
