Somewhere in between throwing copious amounts of money at my dermatologist in 2017 to trying to be a modern day witch doctor to figure out the best ingredients for my eczema-prone skin, I discovered The Ordinary through a friend who too worked in the skincare industry. Soon after, beauty influencers and Youtubers started raving about them and all the online retailers I bought my The Ordinary essentials on could barely keep up with the demand.
The brand has been through a lot in the past year, but one thing remains: their product efficacy combined with their price point makes them one of the most attractive brands of this generation. Move over, millennial pink gimmicky basic drugstore products masquerading as something more — we’ve got the real deal right here.
While the products can look a little daunting to skincare novices, they’ve got 24/7 customer support who are answering queries on Facebook messenger, Instagram DMs, emails and other various forms of communication to help you figure out what exactly your skin needs. In the meantime, here are my must-haves from The Ordinary.
