How has our beauty routine changed a year on since the outbreak of the Covid-19 pandemic? For a quick answer, one just needs to look at the kind of beauty-related search done on the Internet.
According to an Amazon search data insight from Label Insights, we were all searching for face cleansers in 2020. In fact, Singaporeans were Googling for facial “cleansers” so much that search volumes were double that of searches in 2016, and the searches in the months of May, June, October, and November 2020 broke five-year historical charts.
Why the mad rush and craze over cleansers?
It’s easy to see: we were cooped at home with barely any need for extravagant makeup, so our attention naturally turned to skincare basics. Some of us were also plagued with painful maskne commonly caused by bacteria trapped within the confinements of the mask and skin. And if you’ve been prompt and diligent with cleansing your face, your tube of facial wash should be running out by now.
Here, we round up five of the most popular face cleansers online and tell you why they’re raved about by users.