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Beauty

These Makeup Products Have Hit Viral Status On TikTok

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Beauty

These Makeup Products Have Hit Viral Status On TikTok

We ain’t gatekeeping and are sharing why these products are glowing up on the social media platform.

by Ho Guo Xiong   /   April 4, 2023

Dominating your beauty algorithm.

If your FYP page on TikTok is flooded by videos of #PerfumeTok to #BeautyTok, then you might want to pay attention to the following. After scouring dozens of reaction videos and beauty vlogs, we’ve settled on some of the trending beauty products on the beauty platform right now. Just how viral are they? As of press time, they have collective raked more than 1.5 billion views and growing.


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https://www.femalemag.com.sg/gallery/beauty/viral-makeup-products-on-tiktok-beauty-fyp/
These Makeup Products Have Hit Viral Status On TikTok
SurrealSkin Foundation, $72, www.makeupbymario.com
custom

Created by celebrity makeup artist Mario Dedivanovic, the SurrealSkin Foundation is loved for offering a natural, buildable skin-like coverage. It has a luminous finish and uses the MoistureGrip technology, which is said to hydrate skin for up to 12 hours. Consequently, dry skin types might love it most while oily skin types would require a setting powder to hold it in place in Singapore’s muggy climate. The foundation is available in 30 shades.  

@kellystrackofficial

Replying to @isabellaromero998 testing the new Makeup by Mario SurrealSkin liquid foundation #fyp #makeup #beauty #viralmakeup #makeuphacks #makeupbymariofoundation #surrealskin

♬ original sound – Kelly Strack

Halo Glow Liquid Filter, €16 (S$23), www.elfcosmetics.com
custom

Widely regarded as a dupe to the popular Charlotte Tilbury Hollywood Flawless Filter, and at a fraction of the cost, Elf’s Halo Glow Liquid Filter is a multi-purpose liquid highlighter that can be worn alone, over or under makeup. It can also be mixed with foundation to amp up the glow. Meanwhile, squalane and hyaluronic acid moisturise and hydrate the skin underneath. The liquid highlighter is available in eight shades. 

@missmonolids

side by side elf halo glow liquid filter – light/medium vs medium

♬ LOVE COUNTDOWN (feat. Wonstein) – NAYEON

Rare Beauty Positive Light Silky Touch Highlighter, $42, Sephora
custom

When you thought the highlighter-obsessed phase was over, Selena Gomez declared that it wasn’t with her latest highlighter drop. The Rare Beauty Positive Light Silky Touch Highlighter is made with 50 per cent pearl microshimmers in a semi-sheer base to afford an impactful, glass-like glow. The brand has also garnered a lot of support as of late thanks to the controversy surrounding Selena Gomez and Hailey Bieber. The highlighter is available in four shades. 

@lordthivi

RUN for this rare beauty positive light silky touch highlighter #greenscreenvideo #rarebeauty #highlighter #makeup #makeupreview #beauty #fyp

♬ Escapism. – RAYE & 070 Shake

L'Oreal Telescopic Extra Black Mascara, $34.69, www.amazon.sg
custom

The notoriety of the L’Oreal Telescopic Mascara was fuelled by the scandal surrounding one of TikTok’s top makeup influencers Mikayla Nogueira and whether she had worn false eyelashes in the sponsored post for them. In reaction, many went on TikTok to present their unbiased take and many liked the lengthening and volumising effect it offers to their lashes.  

@christxiee

@lorealparisusa telescopic lift mascara review & i barely have any lashes to begin with so if you have similar lash this review is for you

♬ original sound – Christie X

Brow Sculpt, £16 (S$26), www.refybeauty.com
custom

Scroll through TikTok and you’ll find many fawning over the efficacy and minimalist aesthetics of Jess Hunt’s Refy beauty label. The Brow Sculpt is especially loved as it touts to be a perfect balance of wax and gel to keep unruly eyebrows in check all day. It is also water-resistant and flake-free. 

@jesshunt02

Everyday @REFY Beauty 3.0 Stage Brow Process. I wear shade meduim #refybrows #refybeauty #makeup #refy

♬ Djadja – Aya Nakamura

Charlotte Tilbury Hollywood Contour Wand, $63, Sephora
custom

With a unique dispensing method that releases a lightweight and easy-to-blend formula, the Charlotte Tilbury Hollywood Contour Wand has been well-received since its inception. TikTokers love how impossible it is to screw up using the product to create a chiselled mien. The liquid contour is available in two shades.

@carla.x33

It really said trust the process #charlottetilbury #lightwand #charlottetilburycontourwand #contour #highlighter #pinkgasm #spotlight #makeup

♬ anti hero sped up – speed songs (taylors version)

Luminous Silk Fluid Foundation, $91, Armani Beauty
custom

The Armani Beauty Luminous Silk Fluid Foundation has been viral since its launch in March 2000, so it shouldn’t be surprising that TikTok has finally caught up. The oil-free foundation leaves a naturally glowy yet blurred effect on the complexion with its long-wearing buildable coverage. The foundation is available in 40 shades. 

@emilietommerberg

Annonse. The Luminous Silk Glow by @armanibeauty It’s a favorite to use for bridal looks and I think that says it all. The finish is natural, glowing and photographs beautifully. It has a medium coverage that’s easy to build up. I have used it for years and it’s one of my favorite foundations, so I’m very proud of this collaboration. Pro tip; mix it with the fluid sheer for a more transparent and glowing look. Products
Luminous Silk Hydrating Primer Luminous Silk Foundation 5.5 Luminous Silk Concealer 4.5 Sheer Fluid 8 Luminous Silk Glow Fusion Face Powder 6.5 Luminous Silk Glow Fusion Face Powder 9 as a bronzer and eyeshadow Eyes To Kill Mascara Eccentrico Lip Power 102 Romanza #ARMANILUMINOUSSILK #ARMANIBEAUTY #MAKEUP

♬ A Gentle Sunlight – James Quinn

Superstay Full Coverage Powder Foundation, $24.90, www.maybelline.com.sg
custom

As part of Maybelline’s Superstay line, the Powder Foundation provides a flawless, full-coverage finish that promises to last up to 24 hours. With powder foundations, finishing with a setting spray is recommended to help the powders melt into the skin. The powder foundation is available in six shades in Singapore. 

@gia_zouchen

#makeupreview

♬ original sound – Gia – Gia

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