Let’s face it – there is no denying the Korean wave. Whether you’re talking K-pop stars, K-beauty brands or K-fashion, the popularity of these South Korean exports has penetrated most aspects of our daily lives.
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While big names like Blackpink and BTS need no introduction and have become fixtures of mainstream culture, there is a slew of names in the world of showbiz, music and fashion that are catching our attention for their wicked sense of style (it spans the outre to the eccentric), charisma and cool.
Ahead, we spotlight their names and tell you why you need to follow them.
Kim Hyuna may be known for her activities in Korean girl groups Wonder Girls and 4 Minute but the 29-year old singer is more than just your cookie-cutter K-pop idol. Her Instagram feed is proof of her eccentric style – showing off her crazy hair colours and truly random images that depict her lifestyle (case in point: she’s got a pic of her feet on her feed). Thanks to her free-spirited character, she’s now the face of Spanish fashion house Loewe.
When mentioning Hyuna, it is only apt to talk about her beau Dawn (also known as Hyojong). Known for his gender-bending style and camp aesthetic, the 27-year old rapper frequently takes references from the early ’90s, peppering his Instagram with over-exposed photos to mirror selfies of his outfits.
This multi-faceted singer, producer and songwriter’s profile is filled with an eclectic mishmash of candid photos and the quirkiest of mirror selfies (he’s even got one where he has a boot atop his head!). It’s safe to say the 32-year old has a distinct style – and an IG feed – that’s full of personality.
At first glance, this style star might look like an ordinary Instagram star but peruse through her profile and you’ll notice one aspect that stands out – she’s a cool biker chick with the slightly grunge and androgynous style. In fact, she has an entire account set up together with her pals dedicated to their Harleys.
Chances are you’ve already heard of him, but if he’s still not on your radar, we’re here to help. While he might be known as the rapper of Korean boy band Winner, the 28-year old’s Instagram feed is like one giant mood board spanning kitschy artworks and bold #OOTDs. This is the feed to follow for a slice of crazy creativity.
Peruse through the Instagram page of this dishy Australian-born South Korean singer and you will be treated to a gallery of film photography, short videos of his music and outfit shots. What else we love: he gives a you a peek into some of the coolest genre-bending beats that is not your usual K-pop sound.
This music producer and beatmaker is often seen rocking oversized sweaters, tops, and pants that are about two sizes too big with aplomb. On top of his relaxed fits and casual style, his Instagram feed is peppered with random visuals of his daily life that are often taken from unique angles.
The actress is known for her chic sense of style and aspirational photos on her Instagram (cue the constant holidays and her impeccable home decor). Besides her enviable lifestyle, the variety of makeup looks she flaunts serve as the perfect beauty inspo.
Unlike the fun beats of typical Korean pop music, the singer is known for his slow tempos and relaxed music ideal for that lo-fi vibe. This mood is also portrayed on his IG feed that includes casual pictures in his studio and his everyday musings. He occasionally drops some nice beats and covers that are worth a listen.
From editorial shoots to her minimalist yet casual wardrobe, the model’s Instagram page has everything you need for your next #OOTD inspiration. She can also be spotted rocking some of the most effortless less-is-more makeup looks – which we all know is easier said than done.