In July 2019, Singapore-born Brandon Schroder-Seah (@brandonjseah) – currently the global sales director of cult fashion label Kiko Kostadinov – moved to Germany after having lived in New York City for 10 years where he worked in a similar role at Thom Browne.
New York was all about working hard to be able to afford to play hard, says Schroder-Seah, but for majority of people in Berlin, it’s about working just enough to be able to truly enjoy all aspects of life. In the German city, he and his husband live in Samariterviertel in the Friedrichshain neighbourhood (which draws both young families and art/creative types), which is a quiet, almost suburban district just a 10 minutes walk away from the lively and youth-centric Boxhagenerplatz.
The Singapore-born, Berlin-based Brandon Schroder-Seah, who’s currently the global sales director of cult label Kiko Kostadinov
“My favorite thing about this city is all the basic comforts and necessities are readily available and affordable (especially having come from New York) while also offering a certain grittiness and edge. The circles we operate within are also very much concerned with living sustainability and intentionally in truly meaningful ways rather than for aesthetic or trend-driven purposes,” says Schroder-Seah. “Berlin ticks all my boxes. There is almost nothing I would change about it.”
Here, he shares his must-visit spots for fashion, food and culture lovers in the German capital.