If you thought that running a business during Covid-19 is tough, imagine how that situation is like for a fledgling small independent entreprise. Just ask Denise Nicolette, the founder and brains behind the floral company Fleur Khloris. The 24-year-old started the brand with her business partner and good friend Sherlyn Leo, who supports in the back end operations, in February this year at a time when uncertainties brought about by the Covid-19 pandemic were already putting businesses and retailers in a tizzy.
In a small but saturated local scene that’s filled with players spanning the avant-garde to the froufrou, Fleur Khloris’ arrangements are like a (baby’s) breath of fresh air for their nostalgic and romantic flair and their creative use of commonly-sourced blooms like the chrysanthemum. Its Instagram account is peppered with playful yet nonchalant images lensed through a dreamy filter, much like how we envision a Miu Miu x Rodarte floral collaboration to look like.
But restricted flower supplies and the circuit-breaker in place, meant that the duo was not able to showcase their craft. Instead, they dreamed up a novel idea recently to market their flowers by illustrating virtual bouquets reminiscent of vintage botanical drawings, which might be the first service of its kind here by a florist. Here, we get Nicolette to give us a walkthrough of how they do it.