Julius Baer is better known in the world of finance than art, but the Swiss wealth management group is looking to change that. Cue the Julius Baer Next Generation Art Prize. It’s a pretty new award – this year being its second edition – which aims to discover and promote emerging artists across Asia, particularly those who work with digital art.
“The rapid development of digital technologies has revolutionised the art landscape, where digital art is fast becoming a prominent medium. Through the Julius Baer Next Generation Art Prize, we herald a new era of arts and support its progressive direction by nurturing and awarding emerging next-generation artists,” says Jimmy Lee, member of Julius Baer Group Ltd’s executive board.
“Asia is our second home market, and with our long history of supporting art, we are thrilled to be continuing with the second edition of the Next Generation Art Prize following its successful premiere in 2021, and to extend the artist line-up beyond Southeast Asia to include all of Asia this year.”
A work from Singapore artist Robert Zhao, who participated in the inaugural edition of the Julius Baer Next Generation Art Prize.
The six winners selected will each receive US$10,000 (S$14,100), as well as a three-month-long mentorship programme led by non-profit organisation The MeshMinds Foundation, with a collective exhibition to take place next July after the conclusion of the programme.
Here are the criteria for participating: artists aged between 21 and 40 and residing in Greater China, India, and Southeast Asia are invited to submit concept proposals in a digital medium (such as 2D/3D images, animated 2D/3D videos, generative art, augmented/virtual reality art and interactive art).
The artworks have to address various themes on sustainability such as the following: energy transition (the shift from fossil fuels to new sources of energy); food production (how do we feasibly feed a 10-billion world population by 2050?); future cities (opportunities and challenges that come with a more city-centric world); shifting lifestyles (ageing populations and the problems of extended longevity); inequality (the vast economic disparity between the world’s richest and poorest populations becomes ever more pressing and problematic); digital disruption (self-explanatory); and the expanding middle classes of Asian countries.
A work from Singapore filmmaker duo Mark Chua and Lam Li Shuen, who participated in the inaugural edition of the Julius Baer Next Generation Art Prize.
The judging panel for the prize includes the award-winning artist Shubigi Rao (who represented Singapore at this year’s Venice Biennale), Fu LiaoLiao (a Shanghai-based independent curator), Shivajirao Gaekwar (deputy director and specialist for modern and contemporary South Asian art at Sotheby’s India), Simon Fisher (co-founder of art magazine Ocula), Theresa McCullough (principal curator for South and Southeast Asian Art at Asian Civilisations Museum) and Refik Anadol (internationally acclaimed new media artist).
Submission for entries are open now till Nov 27 – head here for more details.
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