• Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • SUSTAINABILITY
  • Female TV
  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • SUSTAINABILITY
  • FemaleTV
  • About Us
  • Contact Us
Subscribe Now!
  • Also available at:
Privacy Menu 1
  • About Us
  • Advertise with Us
  • Contact
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Media

MCI (P) 032/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.

  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • SUSTAINABILITY
  • Female TV

Culture

The ABC Sessions: How A Gender-Neutral Festival Came Into Being

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Culture

The ABC Sessions: How A Gender-Neutral Festival Came Into Being

Music festival and events veteran Marcia Tan spills the beans on how she and her team slogged through blood, sweat and tears to stage a comeback of the homegrown indie female-fronted festival The Alex Blake Charlie Sessions.

by Karen Tee  /   February 22, 2023

Aussie indie rocker Stella Donnelly performing at the inaugural Alex Blake Charlie Session in 2019. Credit: Alvin Ho

To those in the know, live music doyenne Marcia Tan is one of the luminaries in the scene. From organising the Singapore editions of the hugely popular St. Jerome’s Laneway Festival to having previously managed singing sensation Stefanie Sun, Tan’s depth of experience is like no other in Singapore. This week, fans of indie music will have her to thank for the second edition of indie female-led festival The Alex Blake Charlie Sessions, organised by her venue management and programming company 24Owls.

This five-day festival from Feb 21 to 25, is located at the historic Pasir Panjang Power Station and features an eclectic line-up of buzzy female musicians including Thuy, Lyn Lapid and Luna Li. But the ABC Sessions do not just stop at music performances – there is an eclectic line-up of activities that shine the spotlight on female creatives across multiple industries from avant-garde Ukrainian pastry chef Dinara Kasko to an exhibition spotlighting the two-decades-long career of Kelley Cheng, the founder and creative director of The Press Room.

Credit:Courtesy of 24Owls

Marcia Tan (second row, third from left) and her 24Owls team.

It is Tan’s way of redefining what people might think of as a festival. “I think the word festival is so wrongly used here – organisers think a stage, a food tent and a conveyor belt of artists can be called a festival. A festival is more than that,” she said. “We don’t necessarily find things that complement, but rather think of the experience we want to create with the ‘why not’ mentality, we will always give it a go. We know we are always able to deliver a solid production and are immensely proud of that.”

Her goal is to create a uniquely homegrown festival that we can be proud to call our own and to offer a platform that fosters an appreciation for artistic pursuits. “I often hear people telling me, Singaporeans like the tried and tested only, so just do mainstream things. I feel insulted hearing that, though at the same time, I believe much of that might be sadly true,” she reflects. “There is something to be said about consuming nothing but online content and not having a human experience, for a good three years. Whoever makes most noise online wins and the underdogs and unknown gets buried. I wish we have a greater appreciation of artistry and creativity.”

She divulges how the team pulled together the line-up for The Alex Blake Charlie Sessions and muses about what it takes to champion the indie scene in – mostly – mainstream Singapore. In the meantime, get your tickets to the Alex Blake Charlie sessions here.


Related Articles

Rave DJs, Indie Acts And Rising DIY Musicians Rule The Alex Blake Charlie Sessions

The Best Films Of 2023 So Far According To Filmmakers And Critics

Best Upcoming Parties Popping Up In Singapore In February 2023

https://www.femalemag.com.sg/gallery/culture/marcia-tan-24owls-stage-gender-neutral-music-festival-alex-blake-charlie-sessions/
The ABC Sessions: How A Gender-Neutral Festival Came Into Being
image

We get a sense that the Alex Blake Charlie Sessions is something even more personal to you compared to the other events you’ve put together.  

Marcia Tan (MT): “The Alex Blake Charlie Sessions (ABC) started as an idea to present gender-neutral acts and it leaned towards female-led programming. In terms of programming, it is not entirely personal though it is quite eccentric in some ways. We often have to grapple with whether we need to go mainstream or just put up what we think might be interesting by experimenting with acts that we think seem quite intriguing but may not necessarily sell tickets. It is all a risk but it is also a discovery journey. But most of all, we started this as we wanted to create more homegrown IPs.

Festivals are very special to me, while some see it as a day of watching many bands but it is a community gathering to me where people are socialising, discovering new things and simply getting out to have a good time. It matters a lot that we deliver a show we are proud of and watch people having some of the best times of their lives. They may attend ours because they get it or they love it, or because they don’t know what to expect and embrace the fact that they don’t.”

How were the various acts and programming curated for the ABC Sessions? Why is it personally important to you to focus on female-fronted musicians?

MT: This year, we programmed quite differently from the first one and if you wonder if we had some algorithm or methodology, honestly we don’t. I had a list of some 30 bands that we approached and sometimes through the search, we would find something or someone else and it led up to us booking a different act. I think it is important to stay open-minded and always be game to take on new challenges and try new things.

We get asked all the time why we choose such acts, how do we sell lesser-known names or focus on female acts. The more I hear this, the more I feel the need to push for such presentations. I try my best to find the right balance when we are creating an artistic piece of work.

Fundamentally I would like this to be a gender-neutral festival (among the names performing are queer icons Deb Never, pictured and Soccer Mommy) and whenever we can, to showcase female creatives and talents. When we last staged ABC, we noticed bands we invited were fans of each other, they hung out together, they partied and supported each other. The camaraderie and spirit we saw was an affirmation to us – this just feels right.”

Courtesy of 24Owls
image

Is there a gap that you feel needs to be filled, particularly in the indie music scene?

MT: “There is a gap in the scene, not just indie music but arts in general. It is stuck in a bubble, it doesn’t break out, it is almost insular to me. I’m not sure if we really do have an indie scene… do we? We need more professionals to run the scene, we need to deliver international standard shows and be proud of it. We also need artistes who dare to dream and know they can try.”

How do the screenings at The Projector, the art exhibition by Kelley Cheng and a bookstore complement the live music acts?

MT: “We share a lot of similar challenges as The Projector – they have no home and we are constantly at the edge so whenever there is a chance to partner up with the film folks, I will.

Interestingly two of the films we are showing came from a chance meeting with Ambassador Sarah McGarth, Embassy of Ireland at the Singapore Grand Prix. She commented about my glasses, we chatted and I talked about ABC and she shared about St Brigid’s Day. After that, we met at her office and she and her team pulled the two very special film premieres for us – Joyride and Nothing Compares. I love such collaborations, spontaneous and sincere.

Kelley is a friend and I attended her exhibition and thought we should have a different audience for her so why not ask her to exhibit at the festival?

Why books? I like books, they’re tactile. We did a small literary arts event Convey (part of a series we call Thread) during the pandemic and the audience was appreciative so I thought why not have this at ABC? Anthony of Chio Books (pictured) made an effort to curate some very interesting titles and I hope we do find him a new audience, and his supporters may discover music.”

How does a multifaceted festival like this complement the current lineup of concerts and music acts in Singapore?

MT: “I have not been compelled to watch concerts of late, the sheer news of one show after another tire me. I looked around the festival scene in the Asia region and I saw three to four festivals with similar lineups but different festival names (and owners). I asked myself do we join this circuit or do we just do our own thing? The latter is harder as Singapore ain’t a place that a band will come especially for. A festival like ours is easily drowned out by the conveyor belt of shows coming around, we just have to keep pushing and hope someday people get it.”

Courtesy of 24Owls
image

DIY musicians like Luna Li and Lyn Lapid are a big highlight of the festival. This reminds me of how you brought the then up-and-comer Billie Eilish to Laneway. How do you know who’s going to be big?

MT: “Laneway’s programming was the collective effort between seven cities in three countries. We don’t claim we are accurate to predict who is going to be big and I think when we did overthink and over analyse, it just got really stressful as every act had to be (over)thought.

Funny you mentioned Luna Li (pictured) and Lyn Lapid, they are coincidentally classically trained and I have great admiration for musicians who are. I hope the curiosity and discovery of artists like such will drive people to come to watch them.”

There is a strong lineup of DJs and electronic musicians for Feb 25. Is this your way of filling the party void we’ve felt for the few years in the pandemic?

MT: “Our colleague Kelvin used to run Home Club and Desmond plays bass for Electrico. They each ‘own’ the two stages we have planned for the festival and since they are the experts, I just roll with it.”

How does it feel to bring ABC Sessions back after the pandemic? What was the most challenging thing about organising this event?

MT: “I wish we don’t have to hit a restart button and start all over. Running the sophomore version almost feels like when I first worked on Laneway, from ground zero. Also, inflation is pretty real, the manpower crunch is an issue and the overall sluggish and burnt-out workforce is a challenge. But with much grit and perseverance, I am confident we will once again deliver something extraordinary that we proudly own.”

Courtesy of 24Owls
  • TAGS:
  • gender neutral
  • music
  • musicians
  • the alex blake charlies sessions
SHARE THIS ON

Trending

Culture

A Final Hurrah For Golden Mile Complex

Culture

Best Parties In March To Hit Up

Culture

Photographer Badsoju On How Female Style Rebels Inspired His Upcoming Book

Culture

A Fashion Insider's Guide To The Coolest Labels, Eateries & Bars In Bangkok

Culture

14 Chic Hotels In Japan To Stay In For The Sakura Season

Culture

Things To Do In Singapore: An Art-Meets-Rave Party & More

Culture

Things To Do In Singapore: Check Out A Van Gogh Experience & More

Culture

Things To Do In Singapore: A Queer-centric Rave & More

Culture

Things To Do In Singapore: A Women-Centric Film Festival & More

Culture

Things To Do In Singapore: Catch A 1920s Silent Film Screening & More

Culture

The Hottest Parties To Hit In April 2023

Sponsored Highlights
  • Fashion This Coach Bag Is On Its Way To Achieving Iconic Status
Editor’s Picks
  • Culture A Final Hurrah For Golden Mile Complex
  • Culture Photographer Badsoju On How Female Style Rebels Inspired His Upcoming Book
  • Culture A Fashion Insider's Guide To The Coolest Labels, Eateries & Bars In Bangkok
  • Culture 14 Chic Hotels In Japan To Stay In For The Sakura Season
  • Culture Things To Do In Singapore: An Art-Meets-Rave Party & More
  • Culture 12 New Stylish Hotels Of 2023 With Great Design And Views
Female Newsletter
Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from FEMALE.

By signing up, you indicate that you have read and agreed with our Privacy Statement
Footer Menu
  • About Us
  • Advertise With Us
  • Contact Us
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Media

MCI (P) 032/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.