When it comes to making a statement with music videos, M.I.A does it like no other artist can – After all, she’s the rapper who featured Syrian refugees in an MTV for her song Borders. You would expect the same kind of impact for the video she released for H&M’s World Recycle Week 2016 campaign yesterday.
From April 18 to April 24, the Swedish retailer is going on a major green movement. Its aim: To collect 1,000 tonnes of unwanted or pre-loved garments from its stores worldwide and turn them into new textiles. In Singapore, shoppers who drop off their clothing at any H&M store will get two 15 per cent discount vouchers. Every kilo of clothing received here will see two euro cents donated to the Straits Times School Pocket Money Fund.
M.I.A’s contribution to H&M’s call to go green? An upbeat and electro-infused anthem to garner support for the above-mentioned initiative. Here, we highlight all the things you need to know about the song Rewear It.
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