Miu Miu’s new store on Miyuki Street – in the Aoyama District of Tokyo – is designed by Herzog & de Meuron, and it’s a beauty, as you’d well expect. It’s an intimate space filled with exquisite details but feels like the home you’ve always wanted.
https://www.femalemag.com.sg/gallery/culture/miu-mius-new-store-in-tokyo-feels-like-the-most-beautiful-home-ever/
Miu Miu's New Store in Tokyo Feels Like The Most Beautiful Home Ever
Miu Miu Aoyama
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The project is sited diagonally across the street from the celebrated Prada Tokyo Epicenter – also designed by Herzog & de Meuron.
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In contrast to the transparency of the all-glass Prada building, however, the understated metallic surface of the Miu Miu façade is opaque, which lends a more intimate quality.
Miu Miu Aoyama
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The brand has 23 boutiques across the country including nine in Tokyo alone.
Miu Miu Aoyama
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“We started out by trying several different architectural typologies. Since zoning regulations called for less height, we explored the potential of a smaller, more intimate building,” the architects say.
Miu Miu Aoyama
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The architects wanted the space to be “more like a home than a department store, more hidden than open, more understated than extravagant, more opaque than transparent.”
Miu Miu Aoyama
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The shop on two tall storeys not only presents goods on tables and in display cases; it is also like a spacious and comfortable home with inviting sofas and armchairs.
Belle Salle, Shibuya
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A fashion show and party was held at the Belle Salle in Shibuya.
Belle Salle, Shibuya
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Guests included artists, designers and celebrities like Zhang Ziyi and Rinko Kikuchi…
Belle Salle, Shibuya
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Belle Salle, Shibuya
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…Mark Ronson and Josephine De la Baume.
Belle Salle, Shibuya
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And of course genre-defying DJ Nicolas Jaar played the after party.
