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Culture

SG Creative Director Clement Chia Wants To Bring Joy With His Animations

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Culture

SG Creative Director Clement Chia Wants To Bring Joy With His Animations

From the rollicking shapes to the pretty pastel hues, this web developer turned-animation whizz surely knows the way to our hearts – and social media likes.

by Keng Yang Shuen  /   October 22, 2020

Pastel graphics take life onscreen. Credit: Courtesy

Who: Clement Chia, creative director

His aesthetic: It’s hard to say no to Chia’s buffet of voluptuous, almost tactile shapes gently bouncing and forming with a flourish onscreen, reminiscent of lava lamps – if only those came outfitted in every pastel hue possible. It’s a very pretty virtual universe that Chia has perfected, and it stems from a good place.

“I create things that make me happy. And, in turn, I hope by doing what I love, it brings joy to people,” he explains. “I would like the audience to feel calm and relaxed when they watch the animations.”

Set in a loop, his rollicking shapes set amid a pastel paradise are hypnotising – a visual MO that’s practically tailor-made for social media (@cmttat) where – as of press time – he commands 27.9K followers and commissions from the likes of L’Oreal and French luxury jeweller Van Cleef & Arpels.

This web developer turned-animation veteran also pays it forward – he co-founded Offeo, a free platform that simplifies video-making for beginners and small enterprises.

READ MORE: Race Krehel Is The Digital Artist Dreaming Up Futuristic Urbanscapes

View this post on Instagram

"Delicious" 🔊 🍦🍦🍦 Been a while since I did something abstract so here goes this render. How does this make you feel ? 🤔🤔🤔

A post shared by Clement Chia (@cmttat) on Sep 5, 2020 at 8:04am PDT

What got him started: “I started my career as a front-end developer in advertising agencies, as that was what I had studied in university, but I was always intrigued by beautiful visuals… Watching online tutorials got me more excited about the whole animation process. The possibilities are unlimited.”

On Singapore’s animation scene: “I’ve seen more artists posting more experimental works on social media, and this is important as it helps them to get more exposure – clients are constantly on the lookout for talent.

I’ve been seeing a lot of good artists emerging, and I think our diverse culture plays a huge part. The things that we experience make our content incredibly unique… The Singapore art scene is not as widely celebrated as that overseas, but that shouldn’t stop artists from creating great work.”


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https://www.femalemag.com.sg/gallery/culture/sg-creative-director-clement-chia-animation/
SG Creative Director Clement Chia Wants To Bring Joy With His Animations
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A version of this article first appeared in the Oct 2020 The Animation Edition of FEMALE

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  • TAGS:
  • animation
  • animator
  • art
  • artists
  • clement chia
  • creative director
  • design
  • digital art
  • illustrator
  • singapore artists
  • singapore designers
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