There’s been a palpable sense of apprehension mixed with anticipation going through the food and beverage (F&B) industry recently, not too long after the recent reopening of eateries for dining in.
You could literally hear hushed whispers and see tentative texts, asking: “Did you get it? Did you get it?” No, not Covid-19 symptoms. Rather, an e-mail invitation to one of the biggest – if not the biggest – events in the dining universe – that is, the Michelin Guide awards.
After skipping a year in 2020 when Singapore grappled with the first assault of the pandemic as the border closed, the city went into lockdown and the #savefnbsg movement was born, Singapore will unveil its 2021 Michelin Guide results in a virtual presentation on Sept 1.
And for the first time ever, the livestream will be open to all and sundry, unlike previous years when it took the form of a fancy gala event with plenty of pomp and gossip galore.
At the last Michelin Guide in 2019, restaurants and chefs had not yet heard of home delivery and could spend more time trying to divine Michelin’s method of selection and agonise over a competitor’s success over their own.
The sentiment this year seems to be one of solidarity, excitement and near-relief at having something else to do besides scrutinising the vaccination status of dining guests.
Ahead we delve into what the return of the Michelin Guide this year means for businesses and consumers.
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