If you’ve yet to hear of Badsoju, it’s about time you do. The moniker of 24-year-old Singaporean Joseph Koh, a self-taught lensman, has been on the lips of the Gen Z art school set in the past year or so for his effortlessly stylish portraits of the community. Next month, he releases Damnsel, his first art book that makes it clear he’s not just some photography hobbyist who happened to find fame on social media.
@femalesingapore Joseph Koh aka Badsoju shares with FEMALE his journey into the realm of photography and ‘DAMNSEL’ – his first print publication that will debut at the upcoming SG Art Book Fair in April 📸 #FYP #ForYouPage #Photography #Photographer #SingaporePhotographer #FemaleMag #FemaleMagazine
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Comprising images of more than 50 young women here, the self‐funded tome aims to document how they – in Koh’s own words – “use their sense of style to express their identity and rebellion against the social norms of past generations that persist today”. Here, in his first-ever magazine feature, Koh offers an exclusive peek into the publication, its subjects and how they inspire.
KOH SAYS: “While I and the team that worked with me on Damnsel – comprising friends Derma, Ryan and Justin – had a conversation with each subject about her wardrobe for her portrait, I had no idea what Farah would actually turn up at the shoot in. It was cool though – it was essential for every subject to have autonomy over how she wanted to present herself in the book … Before starting on this project, I don’t think I really understood what style means. Farah showed me that it all boils down to one’s imagination and that something ordinary can be totally transformed by wearing it in an unorthodox way.”
KOH SAYS: “Daxa and I met at a Christmas party and she’s someone I really admire: She works three jobs, is also a musician and just got signed as a model – and she rides a motorbike! During this first meeting, she was telling me about the issues she was having with her bike and I knew we had to include it in my photo of her, as she really loves it. I think it perfectly reflects her strong character.”
KOH SAYS: “I had worked with Myo previously on other personal projects and I knew I had to have her in the book because I really dig how she blends the masculine and feminine so effortlessly both as an individual and in the way she dresses. Myo has a really interesting way of putting her outfits together. In this portrait, for example, the scarf that she has layered under the collar of her jacket is in fact part of a rug by Singapore-based label Pras The Bandit that she had cut up.”
KOH SAYS: “What struck me most about Noyona is her unique approach to wearing makeup, which seems to be inspired by her Indian heritage. Contrasted with a utilitarian way of dressing, the results are pretty striking … She told me that this was the first shoot she had ever done, which I found surprising. Given Noyona’s cool persona online, I assumed she would have been approached by many to model for them, so it’s a tremendous privilege for me to be the first person to document her style.”
KOH SAYS: “The very first time I met Joey in person was during my shoot with her. Prior to that, I always wondered what kind of person she is because I had seen her a lot on social media, modelling for various people – and then I learnt why: She’s a really good model who’s so easy to photograph. She’s shy, but that quality translates into a certain gentleness that comes through in her posture and gaze when she’s in front of the camera.
KOH SAYS: “Natalie caught my eye because she’s very chameleonic and can pull off a lot of different outfits as well as hair and makeup styles. In this portrait, she’s wearing clothes that the Damsel team got for her after speaking to her about her style and what she likes to wear. We went with something glam rock, reminiscent of Vivienne Westwood, and she was very happy with the look… The shoot took place on a ferry ride to Pulau Ubin – a place that might be familiar to most locals, but was one Natalie had never been to because she had lived abroad for a lot of her life. Photographing her on the boat was, to me, symbolic of her returning for good and back to her roots.”
KOH SAYS: “I got to know Ka Yan first, through Instagram and TikTok – she was always someone that I noticed for her colourful style that reminds me of Harajuku girls from earlier decades. Meanwhile, her sister Mun is quieter in personality and I found this dichotomy between the two of them perfectly reflected in the way each of them dresses. This made being able to shoot the both of them together really cool.”
This article first appeared in the March 2023 Express Yourself! Edition of FEMALE