With the launch of new social boutique hotels like M Social and Hotel Indigo Katong earlier this year, it’s clear that accommodation expectations are changing. Creative and highly social approaches, like Spain’s Twitter hotel and Sydney’s Instagram hotel, have redefined what it means to book a hotel stay.
It’s fitting, then, that Tiong Bahru – aka hipster hangout central – will soon welcome boutique hostel COO, which champions all things social in a converted four-storey shophouse. Dubbing itself a “sociatel” (a place that celebrates socialising and social media, FYI), it’s targeted at millennials who love staying connected. And its coolest feature is a digital interest-matching tool for guests called COO Connect, which allows one to create a personal profile and chat with other like-minded travellers during their stay.
The hotel is now available for bookings ahead of its official opening early next year – get dibs on it and check out its cool design features here.