Interactive virtual landscapes are the thing to explore now and the latest to check out is Regal F.C., the new digital clubhouse by Scotch whisky purveyor Chivas.
Riffing off the notion that where football goes, culture follows, Regal F.C. resides in a 3D game-like clubhouse that features multiple rooms to explore Chivas expressions and creative projects. Well, the brand is not entirely wrong – the sport and its star players do become cultural icons that intersect with other creative fields, such as gaming, fashion, music and art.
Regal F.C. bills itself as “a social club created to elevate global football culture on and off the pitch”. Hence, that’s why they’ve created their first creative council – the Regal F.C. Fam – that’s represented by five names from Singapore’s creative scene: Dharni (beatboxer), Josiah Chua (fashion creative), Jun Tan (former footballer and founder of Junpiter Futbol), See Min Ng (body art artist) and YK (street photographer).
The five creatives have created custom works for Chivas, but there’s more to the clubhouse as well. There’s a virtual bar where you can shop exceptional blends by Chivas or up your own home-bar game with cocktail recipes, and online games where cash prizes go up to a sweet 40 grand.
Check out the virtual clubhouse here.
On now till February 20
